It’s a fad

I don’t have time for this

It’s not appropriate for business

Show me the ROI

I don’t want my staff wasting company time on this

I am concerned about the E&O exposure

Objections or perhaps more accurately excuses to avoid having to deal with the social networking? Yes, but we have heard it all before.

Earlier today, I was just talking to a friend about the history associated with the use of technology in the insurance agency business. I reminded him that back in the early ’80s when the push was on for agents go become “automated” there was huge resistance. He then recalled how when e-mail was first introduced many agency owners adamantly objected to their staff using it and the objections were even stronger about “surfing ” the web at work.

Yes, there needs to be a corporate strategy. Yes, there needs to be a policy. Yes, there needs to be management and monitoring. Yes, there shoud be best practices guidelines. Yes, Yes, Yes. But lets get past the excuses and begin to reap the rewards that come with smart implementation social networking. The hoola hoop was a fad. The societal and business trends being fueled by the social web are not.

– Rick Morgan

Tags: insurance agencies, Social Networking, social Web

This entry was posted on Monday, June 8th, 2009 at 2:39 pm and is filed under Aartrijk, Uncategorized, social Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.