http://www.aartrijk.com/are-you-saying-this Thu, 11 Mar 2010 21:57:58 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.aartrijk.com/are-you-saying-this/comment-page-1#comment-23 Terry Golesworthy Tue, 09 Jun 2009 13:58:45 +0000 http://www.aartrijk.com/?p=737#comment-23 I do hear these comments all the time but the biggest concern I hear from the people in large companies that 'get it' is that how can they present a strong argument for investing in social media against the wide range of critical projects already on the wish list. So authors on the subject point to organizations such as zoppos that say that measurement and ROI is not important as it is about brand image but those that 'get it' cannot sell that argument internally.