Peter van Aartrijk

Peter is a sports junkie with uncanny insurance industry insight and a fondness for fun. After 20 years as a team-player journalist and public relations specialist, he decided it was time to call his own shots. In 1999, he started building a team of professional communicators — fun factor is a condition of employment — to clarify communications in an industry that’s often misunderstood and rarely considered the life o’the party. To prove he has a great sense of humor, Peter gave his company the unpronounceable family name he inherited from his Belgian ancestors. If only he’d give us their chocolates instead.


Avoid These Marketing Mistakes

by Peter van Aartrijk
Symptoms of poorly constructed executive customer/prospect marketing plans are easy to spot. Things rarely will go well without a written plan, budget, calendar, measurement and avoidable oversights. Here’s a quick…
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Is Industry Collaboration Around Tech Even Possible?

Kitty Ambers & Ron Berg

Does it matter whether industry organizations built to support independent agents and carriers collaborate with each other? Or is it best they stay in silos? And should agents care either way? In this Insurance Journal… Read more


Managing Culture: How to Connect Far-Flung & Remote Workers

Aartrijk: A free preview of exclusive, member-only content from Carrier Management magazine

by Peter van Aartrijk
CEO, Aartrijk, and Principal, Chromium
Reprinted from Carrier Management magazine, February 27, 2017
Can a company keep a culture alive as workforces become more remote and mobile?

Powered by IMAGINE…
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Register Now: Brand Camp at Elevate17

Brand Camp Milwaukee

BRANDING YOUR FIRM IN A MILLENNIAL WORLD A Special Session at ELEVATE ’17 $150 conference discount for Aartrijk Brand Camp registrants June 4-7, 2017 ____________________________ Sunday Afternoon, June 4
A lively interactive session that will give you insight on shaping…
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Aartrijk: Use this minute

A Reasonable Resolution for 2017
By Peter van Aartrijk
Hey folks, it’s early in the new year. Maybe you’re on your way to fulfilling a personal resolution. Or maybe the gym membership already sounds like…
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