Peter van Aartrijk

Peter is a sports junkie with uncanny insurance industry insight and a fondness for fun. After 20 years as a team-player journalist and public relations specialist, he decided it was time to call his own shots. In 1999, he started building a team of professional communicators — fun factor is a condition of employment — to clarify communications in an industry that’s often misunderstood and rarely considered the life o’the party. To prove he has a great sense of humor, Peter gave his company the unpronounceable family name he inherited from his Belgian ancestors. If only he’d give us their chocolates instead.

01.23

Office Prisoners, You Have Met Your Match: Core Values

Cynic Office Prisoner - Aartrijk

By Peter van Aartrijk
Is it possible to absolutely love coming to work every day? Sure, why not? You’ve heard the phrase, “If you love what you do, you’ll never work a day in your…
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12.26

We Are Blessed

We Are Blessed - Aartrijk

By Peter van Aartrijk
It’s painful to follow the news these days.
The world seems to have gone nuts.
Maybe it indeed has gone nuts.
Maybe this week, though, we might feel blessed that we…
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10.24

Seek a Calling, Not a Job


By Peter van Aartrijk
Who knew an ordinary waffle iron could result in innovations for running shoes?
That’s 1960s technology for you.
I just completed a dazing memoir by Phil Knight, founder of Nike…
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10.03

Vacation: Don’t Fake It

Aartrijk - Vacation - Don't fake it

By Peter van Aartrijk
What has two thumbs and loves vacation time?
THIS guy. Me.
And now that we’re into the Season of Commerce (the first few months right after Labor Day), when the…
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07.25

Shining Example of Customer Experience

Drago - Shining Customer Experience - Aartrijk

By Peter van Aartrijk
Penn Station, New York, is an uber-busy railway station for Amtrak and four commuter train lines. And home to Madison Square Garden. People typically don’t get their shoes shined before Knicks…
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