Peter van Aartrijk

Peter is a sports junkie with uncanny insurance industry insight and a fondness for fun. After 20 years as a team-player journalist and public relations specialist, he decided it was time to call his own shots. In 1999, he started building a team of professional communicators — fun factor is a condition of employment — to clarify communications in an industry that’s often misunderstood and rarely considered the life o’the party. To prove he has a great sense of humor, Peter gave his company the unpronounceable family name he inherited from his Belgian ancestors. If only he’d give us their chocolates instead.

01.10

BUILD MOMENTUM FOR YOUR FIRM

Aartrijk: Use this minute

A Reasonable Resolution for 2017
By Peter van Aartrijk
Hey folks, it’s early in the new year. Maybe you’re on your way to fulfilling a personal resolution. Or maybe the gym membership already sounds like…
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12.06

No Barriers: Lessons from Erik Weihenmayer

No Barriers, Aartrijk

How to Climb Your Summit Maybe you’ve never heard of Erik Weihenmayer  I hadn’t before this past fall, when I participated in an Assurex Global Partners Conference.
Erik headlined the speakers at the conference. The dude’s an…
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10.04

Marketer: Be a Strategic Partner

Strategy or tactics? Investment or expense? I was among those fortunate to speak at the recent Insurance Marketing & Communications Association Conference in Baltimore. Another speaker, Starr Companies CMO Leilani Brown (Twitter handle: @leilanimarkets) really nailed… Read more

05.24

Brand: Who Art Thou?

Don Draper had it easy. He didn’t have to worry about brand. It was all about one-way marketing and advertising. Pitch a big idea and then unveil some creative the client likes. Cool creative.
Those…
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12.22

6 Christmas Selfies

Christmas Selfie

I really love all those selfies that Facebook friends post. Keep ‘em coming, peeps!
But this holiday season, I’m taking a short break from social media. It’s time for another type of selfie — and…
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