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02.14

High Quality Qualitative Research

Aartrijk: Dig Deeper Than Data with Quality Qualitative Research


Dig Deeper Than Data By Noel van Aartrijk
Over the last several years, marketers have been dialed in on “big data,” using the massive amounts of quantitative information available to target the specific needs of…
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02.07

SHOW YOUR LOVE TO YOUR SOCIAL MEDIA FOLLOWERS

Aartrijk - Love Your Social Media Followers

By Patrice Nickols
February is the month of love — and not just for your sweetheart! When it comes to your business, February can be the month that you create a new relationship with your…
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01.31

Prescription for Bright Insurance Futures

Insurance Industry Optimism

OPTIMISM
Just What the Doctor Ordered By Jay Morris
Last month, Insurance Journal ran an article that caught my eye: “Why Young Insurance Agents Are So Optimistic.” Optimism seems to be in short supply these days,…
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01.24

The Dangers of Micromanagement

Aartrijk: Dangers of Micromanagement

Are You a Control Freak? By Amy Skidmore
If you’re a supervisor within your company, even if it’s only over one employee, be honest: Do you micromanage?
Timothy Ferriss, author of The 4-Hour Workweek, says, “To…
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01.17

Infiltrate the Millennial Marketplace

Aartrijk: You Can Infiltrate the Millennial Marketplace

Get Them on Your Team By Jessica Fenney
Across multiple industries, most marketers can agree that we are in a millennial’s marketplace. Unfortunately, figuring out how to reach this demographic in an earnest way continues to…
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