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Email. It’s Red Hot!


by Jay Morris
If you’re a baby boomer, you probably remember this gem of a marketing slogan from the 1980s: “Radio. It’s Red Hot!” It was radio’s claim to relevancy and continued clout at a…
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‘Bright’ Future in Agency Franchising

Brightway Insurance-Leslie Kolleda

The growth in independent agency consolidation and aggregation is at a brisk pace. And Brightway’s Leslie Kolleda is in the middle of the party. A veteran marketer from Progressive and Kemper, Leslie is leading franchise… Read more


Create Your Marketing Empire with the Right People


by Cindy Donaldson
The Power of Masterminds
I learned a very long time ago that cold calling was exhausting and not my thing. Dialing for dollars and knocking on doors hour after hour, day after…
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Independent Insurance Agents Always Find a Way


Peter van Aartrijk extols independent insurance agents for PropertyCasualty360°, listing six reasons they continue to evolve, adapt and succeed.
“I love independent insurance agents and brokers.
“OK, love is a strong word. I’ve been hanging…
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This Just In: Market to Bear More Insurance Jobs

Commonality - Aartrijk - Independent Insurance

by Sheryl Feminis
The job market looks good for insurance agents and actuaries over the next decade. Not so much for locomotive firers and watch repairers.
Expect plenty of jobs for home health aides and…
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