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04.18

DIGITAL MARKETING: WITHOUT STRATEGY, IT’S JUST NUMBERS

Aartrijk Digital Marketing Landscape

Marketing innovation needs a strategic foundation by Regis Coccia
There’s a saying, “Build a better mousetrap and the world will beat a path to your door,” attributed to Ralph Waldo Emerson in the late 19th century.…
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04.11

Avoid These Marketing Mistakes


by Peter van Aartrijk
Symptoms of poorly constructed executive customer/prospect marketing plans are easy to spot. Things rarely will go well without a written plan, budget, calendar, measurement and avoidable oversights. Here’s a quick…
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04.04

WHY MEETING IN PERSON IS IMPORTANT: NetVU17

Hillarie Holcomb, NetVU marketing specialist, and Aartrijk’s Laura Packard on-site at the NetVU17 General Session

Hillarie Holcomb, NetVU marketing specialist, and Aartrijk’s Laura Packard on-site at the NetVU17 General Session.
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by Laura Bergan Packard
Peter and I just returned from an exciting trip to Nashville, Tennessee, where we spent…
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03.28

Happy Birthday, Aartrijk!

by Sandy Latta
On April 1, Aartrijk celebrates 18 years in business. That represents many years of creativity, client relations and strategy. There is a lot to be thankful for and much to reflect on.
The…
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03.21

Insurance Marketer: Are You Making Music or Just Noise?

Aartrijk: Four-part marketing harmony

 
Employ 4-Part Harmony for a Better Marketing Score by Chris Amrhein
Sandy’s February post featuring Gordon Lightfoot’s immortal song, “The Wreck of the Edmund Fitzgerald,” really hit home. Music is a key driver/feature/happy place of my…
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