Dig Deeper Than Data
By Noel van Aartrijk
Over the last several years, marketers have been dialed in on “big data,” using the massive amounts of quantitative information available to target the specific needs of…Read more
Just What the Doctor Ordered
By Jay Morris
Last month, Insurance Journal ran an article that caught my eye: “Why Young Insurance Agents Are So Optimistic.” Optimism seems to be in short supply these days,…Read more
Are You a Control Freak?
By Amy Skidmore
If you’re a supervisor within your company, even if it’s only over one employee, be honest: Do you micromanage?
Timothy Ferriss, author of The 4-Hour Workweek, says, “To…Read more
Get Them on Your Team
By Jessica Fenney
Across multiple industries, most marketers can agree that we are in a millennial’s marketplace. Unfortunately, figuring out how to reach this demographic in an earnest way continues to…Read more