On Point with Peter van Aartrijk and Rick Morgan, Episode 15: Moore’s Law on Steroids
March 1, 2010
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
Paul Peeples, AAI, AIT, CPIM is Vice President of Information Systems at Florida Association of Insurance Agents (FAIA). His technology background, coupled with over 20 years experience in the [...]
Peter van Aartrijk
So your agency is still proudly giving customers those cheap plastic pens that always leak?
What happens when a valuable client reports you’ve ruined his best shirt (even if “best” is a matter of taste since you know how he dresses)? And the pen has your agency name on it!
Yikes! What can we do about this?
Read the article “Rate Those Customer Touch Points” at the Insurance Is Fun Brand Blog.
Tags: Branding, insurance branding