Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
You know what a brand is — Apple, Nike and Google. Yet the world of work is rapidly changing: Social media and digital everything are blurring the lines between work and our personal lives. Your personal brand is all about who you are and what you want to be known for.
Having a personal brand is not something you can opt out of. Doing nothing — not having a profile on social outlets, for example, in and of itself says something about you and your brand.
Building and strengthening your personal brand plays a key role in creating trusted relationships that benefit you as well as your organization. The stronger your personal brand, the more effective you will be as an advocate for your firm or ambassador for an organization you support.
Peter van Aartrijk, Ryan Hanley and I recently facilitated a discussion on the importance of creating a strong personal brand at a recent AUGIE and ACT meeting. Here is a brief summary of that discussion: