Regarding Aartrijk Brand Camp (in Chicago, Sept. 28-30), some of you have asked, “Why is Aartrijk putting on such an event? What do you hope to accomplish?”

Peter van Aartrijk

Excellent questions. I attend many industry conferences so I’m sensitive about offering another one.

I can assure you that Brand Camp won’t be yet another meeting.

This event is the only one designed to put in context the impact of social media/social networking on marketing and branding in insurance and financial services. So if you are responsible for formulating and articulating your brand in our industry—agency, broker, carrier, trade association, services provider—then you should come to Brand Camp.

At most conferences, speakers present in a one-way format. Like social networking itself, Brand Camp will be much more engaging, where attendees truly will get involved. We hope to imagine—even create—some new ways our industry can communicate with customers and prospects. This engagement is a more fun way to learn anyway.

You will return home with a solid plan to introduce or enhance your brand in this new social networking world. Brand Camp will be educational, engaging, entertaining and rewarding for the group as well as for individual participants.

Go on, jump into the fray! Check out the Brand Camp Web page.

– Peter van Aartrijk

Tags: Aartrijk Brand Camp, Branding, Insurance, Peter van Aartrijk, social Web

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