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Agenda for Aartrijk Brand Camp 2009

Monday September 28 / Evening

6:30 pm    Welcome Reception and 10-Pin Bowling

Mingle with other attendees and speakers at a welcome reception in Hotel Sax, then walk next door for pizza and a bowling party at 10-Pin Bowling Lounge.

Tuesday September 29 / All Day

7:30 am   Breakfast

8:00-8:30   Why Brand Camp Now?

Peter van Aartrijk overviews the technological and social forces that are driving Web 2.0 and social networking.

8:30-9:45   Social Media Panel

Rick Morgan leads a lively discussion about the best practices and biggest mistakes of social media uses by business customers/users.

• Liz Strauss, social media guru

• Daniel Honigman, Digital Communications Supervisor, Weber Shandwick

• Brad Keown, Facebook

10:00-10:15   Networking/Meet the Panelists Break

10:15-11:00   DeSign of the Times: How the Web is Different Now

Aaron Moore discusses: how to make an impact with your site through design; how blogs and Web content are merging; and what’s working and what’s not.

11:00-12:00 pm   Real User Huddle

Rick Morgan facilitates a discussion with real industry users of inbound marketing to talk about what’s working, what’s not and what they’ve learned about metrics, ROI, and staffing/monitoring.

• Marcia Hansen, Allstate social media marketing

• Kristin Rielly, Irwin Siegel Agency

• Liz Kittell, Independent Insurance Agents and Brokers of Nebraska

12:15-1:45 Working Lunch: Overcoming Challenges

Break out into assigned teams of six to resolve the top three challenges identified by the pre-meeting survey.

1:45-2:00   Networking Break

2:00-2:45   Group Solutions

Presentation and discussion of groups’ solutions.

2:45-3:45   Generation Next

Andy Liakopoulos and Robin Erickson of Deloitte Consulting discuss trends among the insurance industry’s next wave of customers and employees.

3:45-4:00   Wrap-Up/Open Discussion

4:00-5:00   One-on-Ones (Optional, by appointment)

Short brand sessions with Aartrijk team members to discuss specific challenges. Send e-mail to Maureen Wall Bentley (maureen@Aartrijk.com) to arrange an appointment. Appointments also can be made for after Brand Camp.

5:00-7:00   Reception

Enjoy a drink and hors d’oeuvres in the Crimson Lounge in the Hotel Sax from 5-7 pm, courtesy of your Brand Camp counselors. At that time you can set up dinner arrangements with fellow campers and camp counselors.

7:00   Dinner On Your Own

Pick your own group for dinner in one of Chicago’s fabulous restaurants.

Wednesday September 30 / Morning

7:30 am   Breakfast

8:00-9:00   Leveraging PR

Charles Wasilewski covers publicity (a branding tool often under-used by insurance brands), and how technology is changing that practice. Plus, how social networking has changed the rules of engagement.

9:00-9:15   Networking Break

9:15-10:30   Be a Better Blogger

Maureen Wall Bentley leads an informal group discussion about effective blogging. Group includes:

• Cindy Donaldson, Founders Group

• Kristin Rielly, Irwin Siegel Agency

• Nibby Priest, Vaughn Insurance Agency Co.

• Laura Mazzuca Toops, American Agent & Broker

10:30-11:00   Wrap-Up