Brand Camp 2015 – Agenda


The theme for this year’s Brand Camp is New Frontiers. Today, that frontier is a digital one and we are all on a transformational journey. We are being challenged to adapt and reinvent our firms in order to successfully meet the challenge of engaging the connected consumer in a strong, two-way relationship.

Brand Camp will give us the forum to dig deep into the challenges and uncover the opportunities presented by the digital frontier.

The destination is important, sure. But this is all about the journey itself.

(This agenda is subject to revision based on the suggestions and direction of camp attendees.)

Sunday, May 17, 2015

1:00 – 3:00 p.m.
Brand Camp Check-In / Meet & Greet

Drop your pack in your cabin. Then say hello to new and old friends over sarsaparilla.

3:00 – 5:00 p.m.
Video: Yes, You Can Do It

No matter how small or large your brand, video is now a key component of digital marketing. It’s not as difficult as you may think! Join a live, hands-on demonstration of equipment for a basic video studio any business can have. Then, shoot your own video to give you experience to take back home. Get an expert’s equipment “buy list” to make effective and affordable video content a reality for your brand.

Plus: Create and enter your 15-second video in our Brand Camp contest for charity.

5:30 – 7:00 p.m.

Join us at the saloon for the Brand Camp kickoff meet-up. Hors d’oeuvres and drinks, including, of course, wine personally selected by Brand Camp co-founder Peter van Aartrijk.

Monday, May 18, 2015

7:30 – 8:30 a.m.
Private Full Breakfast

8:30 – 9:00 a.m.
Get Your Bearings

The camp counselors offer an orientation and, natch, camp rules. And get you thinking about what happens when you’re part way along the journey, and it’s time to reset your navigation?

9:00 – 10:30 a.m.
Idea Rant ‘n’ Rave

Any successful journey requires full participation by all travelers — and that is one of the unique strengths of Brand Camp. Every camper brings it: What’s top of mind for the digital world you live in? What do you see as your biggest challenges? What are you jazzed about? Led by intrepid traveler Chris Amrhein.

10:30 – 11:00 a.m.
Break: Gather ‘Round the Coffee Pot

And do the inevitable smart-phone check.

11:00 a.m. – 12:15 p.m.
‘Round the Stove at the General Store

What skills and tools do you really need to prosper on your journey toward the digital frontier?  Join in on this discussion on how to map out a successful journey. Topics will be “crowd sourced” from the Rant and Rave session and will be covered from both a strategic and tactical perspective. Topics might include transformational leadership, internet of everything, disruptive technology, mobile, visual content, cyber security and the changing nature of risk.

12:15 – 1:30 p.m.
Social Lunch Break: Pass the Plates of Food Down Those Long Tables

1:30 – 3:00 p.m.
Whistle Stop  

Brave and bold branders bring it: insights, demands, experiences and knowledge in passionate, seven-minute TED-like presentations. (Yes the word “passionate” belongs in the insurance industry.) If you like what you hear, participate in discussion to push the ideas further. Where is your journey taking you? Presenters will include: Charles Wasilewski, Kelly Donahue-Piro, Kevin Ament, Terry Golesworthy, Claudia McClain, Mark Atkinson, Jenny Brower, and Marty Agather.

3:00 – 3:30 p.m.
Break: Bug Juice Redux 

3:30 – 4:45 p.m.
Everybody on the Brandwagon?

The journey toward a brand’s new horizons must include a diverse set of stakeholders — employees, producers and customers — with a wide range of ages, experiences, interests and skills. Any wagon master (or agency manager) will tell you that it takes hard work to balance it all. Join Claudia McClain, Mark Atkinson, Linda Rey, Jason Verlinde, and Joey Giangola in a discussion covering these topics.

  • digital transformation and the customer experience – We must fully understand today’s customer and the journey they take with regard to the insurance transaction.
    • connected and less-connected stakeholders.
    • different expectations of selling and servicing.
    • various technology tools and techniques

6:00 – 8:00 p.m.
Off Site Party at The Thaxton Speakeasy

At day’s end, it is time to party with fellow travelers and reflect on the challenges encountered and overcome — over adult beverages.

Thaxton Speakeasy, is a modern day, downtown, underground lounge, located in the lower level of the historic Thaxton Building.

Tuesday, May 19, 2015

7:30 – 8:30 a.m.

8:30 – 9:30 a.m.
Branding in a Digitally Transformed World

The digital transformation has triggered profound shifts in consumers’ interactions and relationships with businesses.

Consumer-created content and conversations are driving organization’s’ image, reputation and bottom line. This represents a significant shift in dynamic.

What has changed? What are the challenges? What are the opportunities? Is Branding only for the big guys? How can an agency compete? The discussion will be led by Tony Wessling and Peter van Aartrijk.

9:30 – 10:00 a.m.
Circle the Wagons

Let’s reflect on what we’ve learned in the last couple of days. What is top of mind for campers? What should we explore further? What are the next steps in your journey? Where will you go tomorrow?

10:00 – 10:30 a.m.
Break: There’s Coffee, but Your Brain Already Will Be Brand Buzzing

10:30 – 12:00 p.m.
The Power of You: Today’s Digital Pioneers

You know what a brand is –  Apple, Nike, and Google. But the world of work is rapidly changing and the world of social media and digital everything is blurring the lines between work and our personal lives. Your personal brand is all about who you are and what you want to be known for. You’re a brand ambassador for your organization. Let’s take an in-depth look at the how and why of strengthening your personal brand and the role that plays in creating trusted relationships that benefit you as well as your organization.  This joint Brand Camp and AUGIE session will provide you with a guide to building your personal brand. Leaders for this session will include Rick Morgan, Peter van Aartrijk, and Ryan Hanley.

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”  –Tom Peters

This final session will be jointly held with ACORD-User Groups Information Exchange (AUGIE). 

Your Brand Camp registration includes all the parties and meals included on the agenda. This includes the exclusive Brand Camp receptions Sunday evening and Monday evening, along with Monday breakfast/lunch and Tuesday breakfast.  

Register now Here.

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