I’ve attended the last two Brand Camp gatherings and am very satisfied with the outcome of both. [After] each trip I returned to the office with a plethora of good ideas and [felt] more energized to begin implementing many of them at our agency. I highly recommend it to anyone who may need a place to start with their marketing and social marketing efforts or if their ideas have become stagnant or are simply looking for a shot of life in an already strong approach. Many great minds with various backgrounds make this a hot bed for growing ideas.”
SOLUTION PROVIDER, TOP O’MICHIGAN INSURANCE AGENCY
My experience at Brand Camp was nothing short of amazing. The intimate setting allowed for active participation and productive networking among attendees. The topics were extremely timely — focusing on the most important marketing information and techniques that independent insurance agents should know and pay attention to for continual success. Lastly, it was wonderful to meet so many colleagues in real life that I had only ever spoken with online. I highly recommend Brand Camp for any agent that wants to make their marketing the best it can be.”
THE INSURANCE GODDESS, ALAN GALVEZ INSURANCE
Too often, insurance branding is under appreciated. And yet, differentiating your agency from others is ever more critical. Your prospects are comparing you to competitors, whether in your backyard or across the country. Your messaging and branding will either speak to those prospects or not.
Aartrijk’s Brand Camp is unique in our industry. Insurance technology and technical learning events are commonplace. But if you want to gather with the best minds in insurance branding, whether on the agency or company side, you MUST be at Brand Camp. This don’t-miss event is designed to help you take your brand from ‘me, too’ to unique and compelling.
In this hyper-competitive marketplace, your brand has to be exceptional. Whether you are looking for a wholesale rebranding, or just honing your message to a razor’s edge, attending Brand Camp this May is a critical step on the road to creating a differential for your agency that wins.”
SVP CLIENT DEVELOPMENT, TRUSTEDCHOICE.COM
I was absolutely honored to have been presented with the Maureen Wall Bentley Memorial Scholarship Award in 2013. I attended, not having any idea what to expect, but was thrilled for the opportunity. It was an enriching experience meeting colleagues in the industry, whom I had met through social media channels, and professionals who have since provided insight and valuable resources to become even more productive in this business. I will be returning to enjoy Brand Camp 2015. I highly recommend exploring what Brand Camp has to offer for you and your business.”
CO-OWNER, REY INSURANCE
Brand Camp is about ideas that you can implement. Other industry meetings go ’round & ’round about “issues.” Brand Camp helps you take action. Agency owners in particular should attend because the topics covered are those they need to understand, but most often don’t. And because Brand Camp is all about learning from peers who “get it” (meaning you get to know people outside of the meeting room table), you’re going to have some fun at the same time … See you in St. Louis!”
If you only pick one conference to attend this year, it should be Brand Camp St Louis. Aartrijk Brand Camp Baltimore was my first time. I will never miss another one. I left motivated, inspired, invigorated and very hopeful for our business and industry. I came away with an understanding of the challenges to building and sustaining our brand. I met some amazing people. One of my favorite parts of this conference was that it was such an intimate conference that I never feel lost, as I have felt at times at other conferences. The major takeaway for me was that we need to continue to build our brand. I also learned to get my team involved in branding our agency — it’s not do it once and it’s done. So looking forward to Brand Camp 2015!”
FOUNDER, CGO VARGAS & VARGAS INSURANCE
A successful conference gives you that “one thing” you can do tomorrow. You need a solid idea, not just a morsel that goes nowhere. You need that expertise. You might get a nugget in any conference you go to. The key in Brand Camp is you get that nugget of information — and then you have the opportunity to bounce it around three or four or five other people in the discussion sessions and the networking sessions and the pub sessions. When I talk with someone, that’s when it gels in my mind. It allows you to ferment it. Brand Camp gives you the fermentation process. That is where you can distill the idea and implement it when you get back.
It’s a conference for people to learn, as opposed to a conference where you are taught. We are supposed to be interacting in marketing, and this conference does just that. The meeting is the message. Most meetings have too much information. You don’t need to come away with 15 ideas from a meeting. You just need one good idea. That’s what you get at Brand Camp — one good idea that is relevant and that you can actually implement. And most meetings are too one-way. Speaker after speaker, crammed together. Brand Camp is more engaging, just like social media.”
PRESIDENT, THE CUSTOMER RESPECT GROUP
While I didn’t see any real campfires, I saw plenty of sparks as ideas and innovation came alive at Brand Camp!”
MANAGING PRINCIPAL, CHROMIUM BRANDING