The growth in independent agency consolidation and aggregation is at a brisk pace. And Brightway’s Leslie Kolleda is in the middle of the party. A veteran marketer from Progressive and Kemper, Leslie is leading franchise sales to established captive and independent agencies as well as newcomers to the industry. There’s a key reason for the success, she says. Agencies ordinarily spend 60% to 90% of time servicing customers, but a Brightway franchise “takes that work away,” enabling agencies to focus on sales. In nine years, the firm grew from one office to more than 140 locations in 17 states and access to 120 carriers. Check out this podcast for an inside peek at how this network compensates franchisees.
‘Bright’ Future in Agency Franchising
November 20, 2017
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