January 10, 2017
Aartrijk: Use this minute

A Reasonable Resolution for 2017

By Peter van Aartrijk

Hey folks, it’s early in the new year. Maybe you’re on your way to fulfilling a personal resolution. Or maybe the gym membership already sounds like it isn’t going to work out — don’t worry, there’s plenty of time to right the ship! Baby steps.

Not only that, if you start now, you can make a difference at your company early in 2017. How about a corporate resolution? Take on, or hasten up, an important communications initiative now and see it through to success. If it’s worth doing, it must succeed, correct? And some of these important things do take a while, so you’ve really got to start now.

In my eye, the worst sort of inaction is to always be waiting for the next meeting. And the insurance industry loves to meet. Excessive meeting is a symptom of what I call “delay thinking.”

I posted a piece on delay thinking on LinkedIn recently. As I sit and stare again at that prose — okay, it reads more like a rant — I find my pulse quickening. I fear that our friends, clients and prospects are hitting the New Year and already are getting worked up about the next quarterly board meeting. “What are we going to tell the board in March?”

Well, if you focus this month, this week, this day, this hour, this minute on a worthy new or ongoing initiative, you could have lots to report to the board by then. You’ll have momentum; you won’t be stuck in startup mode.

A new year is a renewed opportunity to focus. Let’s make 2017 a year of action — action for ourselves and for whatever cause keeps us busy, whether that is paid work or charity.

Cheers, and best wishes for an astonishing year!

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