http://www.wikio.com

Latest Buzz

On Point with Peter van Aartrijk and Rick Morgan, Episode 15: Moore’s Law on Steroids
March 1, 2010

On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
Paul Peeples, AAI, AIT, CPIM is Vice President of Information Systems at Florida Association of Insurance Agents (FAIA). His technology background, coupled with over 20 years experience in the [...]

Read More»

Archive for the ‘Brand Camp’ Category

Brand Camp coverage

Tuesday, May 5th, 2009

National Underwriter, Property-Casualty Insurance Edition: “Brand Camp Set For Insurance Marketers” http://www.property-casualty.com/News/2009/5/Pages/Brand-Camp-Set-For-Insurance-Marketers.aspx

Insurance Newscast: “‘Aartrijk Brand Camp’ to Debut Sept. 28-30 in Chicago — Event Focuses On Insurance Branding in Social Web Age” http://www.insurancebroadcasting.com/headlines-050609.htm#a10

‘Aartrijk Brand Camp’ To Debut Sept. 28-30 in Chicago

Monday, May 4th, 2009

brand-camp-small ‘Aartrijk Brand Camp’ to Debut Sept. 28-30 in Chicago

Event Focuses On Insurance Branding in Social Web Age

SPRINGFIELD, VA (May 4, 2009)-Insurance industry branding firm Aartrijk is hosting a new event for insurance/financial marketing decision-makers: “Aartrijk Brand Camp,” a hands-on conference on branding in the age of the social Web. The event is scheduled for Sept. 28-30, 2009, in downtown Chicago.

Registration is available at the Aartrijk Web site at www.Aartrijk.com/brandcamp. This exclusive event is for brand decision-makers in insurance, financial services and member organizations. The location is the modern, high-tech Hotel Sax Chicago. “The marketing mix is changing for brand decision-makers,” said Peter van Aartrijk, CEO and managing director. “It’s not just that technology has evolved in recent years. Technology is enabling consumers to change their relationships with the organizations and brands in their lives through the one-to-one and one-to-many relationships of social networking. “The profound impact of this sociological transformation is just beginning to be felt in the insurance and financial services industry,” van Aartrijk continued. “Aartrijk Brand Camp is a way to help brand decision-makers understand and take advantage of this transformation.” Early-bird pricing of $600 ends June 1, and regular registration costs $750. Special pricing is available for Aartrijk clients. All registration is done online at www.Aartrijk.com/brandcamp. Aartrijk Brand Camp kicks off with the “Social Networking Social” on September 28, followed by an all-day session on September 29, and a half-day session the following day. The event is designed to be interactive and hands-on, with sessions including search-engine optimization, social networking, Web positioning, blogging, mobile technology, “Gen Next,” public relations, online advertising and design.

About Aartrijk: Based in Virginia, Aartrijk is a boutique branding firm serving clients from insurance and financial services firms and member organizations. Aartrijk’s highly experienced team offers business-to-business and business-to-consumer brand auditing; brand identity development; Web and social media; advertising, marketing-communications and public relations; publishing and editorial; and customer and marketing channel research. For more about Aartrijk or to sign up for Aartrijk Brand Camp, visit www.Aartrijk.com.

###

CONTACT:

Charles Wasilewski
908.647.2216
charles@Aartrijk.com

Aartrijk Brand Camp

Friday, April 17th, 2009

brand-camp-smallIt’s camp time, folks! We’re hosting an invitation-only Aartrijk Brand Camp September 28-30 at the VERY cool Hotel Sax Chicago (www.hotelsaxchicago.com). At this conference we’ll provide top insurance and association executives with the latest relevant information on social media, Web 2.0, blogging, Gen Next, mobile technology, re-branding and public relations. Aartrijk Brand Camp will explore how this all impacts insurance folks—agents, brokers, carriers, trade associations. For more information, go to www.Aartrijk.com/brandcamp

.