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Map a Customer Experience & Build Loyalty

September 18, 2016

When customers buy a service, they purchase a set of intangible activities carried out on their behalf. But when they buy an experience, they pay to spend time enjoying a series of memorable events. Dennis Moseley-Williams, specialist in practice management and business development, and Peter van Aartrijk discuss the relevance of “The Experience Economy” to the insurance industry in this webinar from Chromium, Aartrijk’s brand strategy partner.

 

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