Map a Customer Experience & Build Loyalty

September 18, 2016

When customers buy a service, they purchase a set of intangible activities carried out on their behalf. But when they buy an experience, they pay to spend time enjoying a series of memorable events. Dennis Moseley-Williams, specialist in practice management and business development,¬†and Peter van Aartrijk discuss the relevance of “The Experience Economy” to the insurance industry in this webinar from Chromium, Aartrijk’s brand strategy partner.


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