On Point with Peter van Aartrijk and Rick Morgan, Episode 4: Expanding Business Objectives
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the fourth episode, Rick and Peter talk to Katie Herbst, Senior Marketing Communications Specialist at Westfield Insurance, about the evolution of social media at Westfield and her role within the organization.
The video was published Tuesday, September 1, 2009. Run time is 26 min 30 seconds.
Tags: Aartrijk Brand Camp, Blogging, independent agents, insurance branding, Peter van Aartrijk, Podcast, Rick Morgan, Social Networking, social Web