Brand Identity Development

A compelling brand identity can communicate volumes in a word, a symbol, even a sound. So, Aartrijk works with clients to develop brand identity systems that reflect their corporate personality, their values and their promise to customers. Specifically, we offer these services:

Naming & Taglines
Our methodology enables us to find names and slogans that fit our clients’ sense of who they are and where they are going.

Logo Design
Our designers will explore multiple logo concepts with you, then refine your choice for use in multiple media.

Market Testing
Your brand identity should not just be left to what we like, so we encourage testing with focus groups or other customers research formulas. Aartrijk can organize such panels nationwide.

Collateral Design
Once you have settled on a brand identity, our designers will create a package of collateral materials that incorporate the name, tag and logo. This typically includes business cards, stationery and other commonly used pieces.

Style Guide
To ensure that your brand identity (new or existing) is used consistently by all employees, vendors and business partners, Aartrijk will create easy-to-follow guidelines that outline the “do’s and don’ts.”

Whether you need of a whole identity package or just a fresh take on an existing mark, we can help you.