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05.24

Brand: Who Art Thou?

Brand Who Art Thou

Don Draper had it easy. He didn’t have to worry about brand. It was all about one-way marketing and advertising. Pitch a big idea and then unveil some creative the client likes. Cool creative.
Those…
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03.15

Do You Protect Your Personal Brand?

Your Personal Brand

I have a confession to make. I’m obsessed with mommy blogs. If you’re one of three people on the planet not familiar with mommy blogs, they are written by (yes, you guessed it) moms, on… Read more

10.13

Brand Loyalty = Priority, Not Exclusivity

Brand Loyalty Redefined 3

“A person who deserves my loyalty receives it.” — Joyce Maynard
I don’t have an Apple Watch. This seems to amaze my son.
Full disclosure: I haven’t worn any kind of watch in 30 years.…
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07.18

BestWeek Video: Digital, Social Media Remaking Insurance Marketing

The growing array of communications channels is presenting greater creative opportunities — but also new resource challenges, insurance marketers said at the Insurance Marketing & Communications Association 2015 annual meeting in Nashville in June. Peter… Read more

04.07

In a Word, Why?

I’m reviewing again an excellent book from 2009 called Start with Why, by Simon Sinek. I highly recommend it — duh, so does everyone else.
Sinek says: “Very few people or companies can clearly articulate…
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