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Jeter Tribute Goes Yard

Aartrijk blog_Derek_Jeter

Touch ’em all, Wieden+Kennedy New York ad agency.  You knocked it out of the park with “Re2pect,” your Jordan Brand commercial spot paying homage to New York Yankees shortstop Derek Jeter, retiring this season after… Read more


‘Quo’ vs. ‘Innovator’

How do leaders of the thousands of insurance carriers, agencies and brokerages view the strength and future of their brands? Do they have a clear direction? Do they truly understand the value a strong brand… Read more


Uncomfortable? Good

Kudos to ACORD for continuing to book strong speakers at its two main annual conferences.

For instance, last year David Nour was terrific. And recently we heard from MIT’s Neri Oxman, who was fascinating in…
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Merger? Acquisition? Or Brand Crisis?

M&A activity among independent insurance agents and brokers has been running at a strong clip for years.
The news releases all sound so promising, don’t they? But have you wondered how many deals actually work…
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Being “Wired” Ain’t What It Used To Be

Call it a hangover from the ’60s or just another double entendre. But what does “wired” mean to most people?
The high-tech magazine? Low-tech communications? Drugs? A four-year-old bouncing off the walls from a massive sugar…
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