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07.29

It’s Moving Day

JunkInGarage_AartrijkBlog

The cry of the Rats of NIMH echoed in my brain recently as I helped my son move.
From his bedroom came a plethora of clothing, electronics, computers and shelving. Closets disgorged amazing quantities of…
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07.15

Jeter Tribute Goes Yard

Aartrijk blog_Derek_Jeter

Touch ’em all, Wieden+Kennedy New York ad agency.  You knocked it out of the park with “Re2pect,” your Jordan Brand commercial spot paying homage to New York Yankees shortstop Derek Jeter, retiring this season after… Read more

03.11

‘Quo’ vs. ‘Innovator’

How do leaders of the thousands of insurance carriers, agencies and brokerages view the strength and future of their brands? Do they have a clear direction? Do they truly understand the value a strong brand… Read more

12.10

Uncomfortable? Good

Kudos to ACORD for continuing to book strong speakers at its two main annual conferences.

For instance, last year David Nour was terrific. And recently we heard from MIT’s Neri Oxman, who was fascinating in…
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10.01

Merger? Acquisition? Or Brand Crisis?

M&A activity among independent insurance agents and brokers has been running at a strong clip for years.
The news releases all sound so promising, don’t they? But have you wondered how many deals actually work…
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