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The stories behind the sign

Have you seen McDonald’s recent TV ad that shows messages that have appeared on signs under the Golden Arches? You can see it here. The signs feature everything from local events to national tragedies.…
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Why I Hate Meatloaf

OK, I don’t really hate meatloaf. I hate what meatloaf represents — expected, ordinary, and downright meat and potato-ey.
Odds are, you have a recipe box filled just like mine, with proven favorites alongside…
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Release: Aartrijk Opens Registration for Brand Camp 2015

Aartrijk Opens Registration for Brand Camp 2015
Interactive Insurance Marketing Conference Booked for May 17-19 in St. Louis
SPRINGFIELD, VA (February 2, 2015) — Insurance content-marketing firm Aartrijk opened registration for its Brand Camp…
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Wanted: Insurance ‘Brand Innovators’

Aartrijk / Insurance Trade Media Expertise

Peter van Aartrijk, founder and CEO of Aartrijk, recently authored an article in INbetween, a publication of NAMIC (National Association of Mutual Insurance Companies).
Peter — who also is principal at Chromium (a brand strategy…
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It’s Moving Day


The cry of the Rats of NIMH echoed in my brain recently as I helped my son move.
From his bedroom came a plethora of clothing, electronics, computers and shelving. Closets disgorged amazing quantities of…
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