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Wanted: Insurance ‘Brand Innovators’

Aartrijk / Insurance Trade Media Expertise

Peter van Aartrijk, founder and CEO of Aartrijk, recently authored an article in INbetween, a publication of NAMIC (National Association of Mutual Insurance Companies).
Peter — who also is principal at Chromium (a brand strategy…
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It’s Moving Day


The cry of the Rats of NIMH echoed in my brain recently as I helped my son move.
From his bedroom came a plethora of clothing, electronics, computers and shelving. Closets disgorged amazing quantities of…
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Jeter Tribute Goes Yard

Aartrijk blog_Derek_Jeter

Touch ’em all, Wieden+Kennedy New York ad agency.  You knocked it out of the park with “Re2pect,” your Jordan Brand commercial spot paying homage to New York Yankees shortstop Derek Jeter, retiring this season after… Read more


‘Quo’ vs. ‘Innovator’

How do leaders of the thousands of insurance carriers, agencies and brokerages view the strength and future of their brands? Do they have a clear direction? Do they truly understand the value a strong brand… Read more


Uncomfortable? Good

Kudos to ACORD for continuing to book strong speakers at its two main annual conferences.

For instance, last year David Nour was terrific. And recently we heard from MIT’s Neri Oxman, who was fascinating in…
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