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10.13

Brand Loyalty = Priority, Not Exclusivity

Brand Loyalty Redefined 3

“A person who deserves my loyalty receives it.” — Joyce Maynard
I don’t have an Apple Watch. This seems to amaze my son.
Full disclosure: I haven’t worn any kind of watch in 30 years.…
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07.18

BestWeek Video: Digital, Social Media Remaking Insurance Marketing

The growing array of communications channels is presenting greater creative opportunities — but also new resource challenges, insurance marketers said at the Insurance Marketing & Communications Association 2015 annual meeting in Nashville in June. Peter… Read more

04.07

In a Word, Why?

I’m reviewing again an excellent book from 2009 called Start with Why, by Simon Sinek. I highly recommend it — duh, so does everyone else.
Sinek says: “Very few people or companies can clearly articulate…
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03.03

The stories behind the sign


Have you seen McDonald’s recent TV ad that shows messages that have appeared on signs under the Golden Arches? You can see it here. The signs feature everything from local events to national tragedies.…
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02.03

Why I Hate Meatloaf


OK, I don’t really hate meatloaf. I hate what meatloaf represents — expected, ordinary, and downright meat and potato-ey.
Odds are, you have a recipe box filled just like mine, with proven favorites alongside…
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