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10.18

Marketing Menu: Oatmeal Is Boring

oatmeal

Imagine if you had to plan a meal to please the masses. If it was breakfast, you’d likely have to settle on oatmeal. Plain oatmeal.
When everyone has a vote, a lot gets deleted from…
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08.23

Build a BeyHive for Your Brand

Build a BeyHive for your brand.

I got to see Beyoncé’s Formation World Tour when it stopped in Baltimore in June. As a card carrying member of the “BeyHive,” I had a blast singing and dancing with fellow fans. After the… Read more

05.24

Brand: Who Art Thou?

Brand Who Art Thou

Don Draper had it easy. He didn’t have to worry about brand. It was all about one-way marketing and advertising. Pitch a big idea and then unveil some creative the client likes. Cool creative.
Those…
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03.15

Do You Protect Your Personal Brand?

Your Personal Brand

I have a confession to make. I’m obsessed with mommy blogs. If you’re one of three people on the planet not familiar with mommy blogs, they are written by (yes, you guessed it) moms, on… Read more

10.13

Brand Loyalty = Priority, Not Exclusivity

Brand Loyalty Redefined 3

“A person who deserves my loyalty receives it.” — Joyce Maynard
I don’t have an Apple Watch. This seems to amaze my son.
Full disclosure: I haven’t worn any kind of watch in 30 years.…
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