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On Point with Peter van Aartrijk and Rick Morgan, Episode 15: Moore’s Law on Steroids
March 1, 2010

On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
Paul Peeples, AAI, AIT, CPIM is Vice President of Information Systems at Florida Association of Insurance Agents (FAIA). His technology background, coupled with over 20 years experience in the [...]

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Posts Tagged ‘Peter van Aartrijk’

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On Point with Peter van Aartrijk and Rick Morgan, Episode 15: Moore’s Law on Steroids

Monday, March 1st, 2010

On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.

Paul Peeples, AAI, AIT, CPIM is Vice President of Information Systems at Florida Association of Insurance Agents (FAIA). His technology background, coupled with over 20 years experience in the insurance industry, has provided FAIA innovative ways to communicate with independent agents. In this episode, Paul tells Peter and Rick about ACT’s growing arsenal of social media resources, about life on the leading edge of technology and about FAIA’s free weekly “radio show” called Friday Morning Live!

The podcast was published Monday, March 1, 2010. Run time is 25 minutes 27 seconds.

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On Point with Peter van Aartrijk and Rick Morgan, Episode 13: Google Loves Blogs in 2010

Tuesday, February 2nd, 2010

Google Loves Blogs in 2010

On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.

“Don’t be a binge blogger.”

These are the words of Liz Strauss, a blogger and social media educator, when discussing the importance of consistency over frequency. Other advice for new bloggers includes: using free web analytics to monitor metrics; using FAQs as initial blog posts; and the importance of a really good headline on a blog post.

Here’s another: “You are the chef that provides the content that Google serves up.”

Enjoy other morsels of blogging wisdom at Liz’s April SOBCon in Chicago, follow Liz on Twitter, or tune into this tasty episode.

The podcast was published Monday, February 1, 2010. Run time is 27 minutes 15 seconds.

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On Point with Peter van Aartrijk and Rick Morgan, Episode 12: Allstate’s Social Media Guru

Monday, December 28th, 2009

On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.

As Allstate’s social media manager, Marcia Hansen oversees Vehicle Vibes, an automotive blog geared toward women and young adults, and Friender Benders.com, an entertaining and irreverent user-generated content portal. Marcia is also the host of Vehicle Vibes Radio, live at 10am Central on Tuesdays.

As Allstate’s social media guru, Marsha was also a presenter at Aartrijk’s Brand Camp, talking about her role in marketing and the importance of listening to customers and prospects.

The podcast was published Monday, December 28, 2009. Run time is 29 minutes 3 seconds.

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On Point with Peter van Aartrijk and Rick Morgan, Episode 11: The Video Insurance Guy

Tuesday, December 15th, 2009

On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.

In the eleventh episode, Peter and Rick talk with Chris Jordan of Atlanta Insurance Live in Atlanta, Georgia. Chris argues using video and live chat promotes transparency and gives agency owners and agents new ways to connect with their customers. Facebook, Twitter and the other social web tools add to his social media arsenal and provide an avenue to connect and establish relationships.

The podcast was published Monday, December 14, 2009. Run time is 18 minutes 23 seconds.

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On Point with Peter van Aartrijk and Rick Morgan, Episode 10: Brand Camp

Wednesday, December 2nd, 2009

On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.

In the tenth episode, Peter and Rick talk to Aartrijk colleagues Charles Wasilewski, director, Marketing-Communications and Maureen Bentley, vice president, Brand Strategy about their recent experiences at “Brand Camp” September 28-30 in Chicago. The team acknowledge the “time vampire” that social media can be, but instead focus on best-practices strategies and success stories to help manage social media risks in a smart and effective way.

The podcast was published Monday, November 30, 2009. Run time is 19 minutes 34 seconds.

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On Point with Peter van Aartrijk and Rick Morgan, Episode 9: Building Communities Around Collectibles

Monday, November 16th, 2009

On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.

In the ninth episode, Peter and Rick speak with Laura Bergan, VP of Marketing at American Collectors Insurance. The insurance provider has been in the social media space for about a year, providing service and information (at times simultaneously) to agents and insureds.

The podcast was published Monday, November 16, 2009. Run time is 18 minutes 34 seconds.

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On Point with Peter van Aartrijk and Rick Morgan, Episode 8: Personality Through Branding

Friday, October 30th, 2009

On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.

In the eighth episode, Peter and Rick talk with Anson Thompson of The Thompson Group of Parker City, Indiana about branding and the importance of personality on the web. He also talks about where he gets his ideas and why he’s not afraid to share them.

The podcast was published Thursday, October 29, 2009. Run time is 19 minutes 44 seconds.

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On Point with Peter van Aartrijk and Rick Morgan, Episode 5: Human Services 2.0

Monday, September 14th, 2009

On Point with Peter van Aartrijk and Rick Morgan, Episode 5: Human Services 2.0

On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.

In the fifth episode, Peter and Rick talk with Irwin Siegel Agency, Inc. about their trailblazing efforts with social web tools to build online communities in the human services field.

The podcast was published Monday, September 14, 2009. Run time is 21 minutes 50 seconds.

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On Point with Peter van Aartrijk and Rick Morgan, Episode 4: Expanding Business Objectives

Tuesday, September 1st, 2009

On Point with Peter van Aartrijk and Rick Morgan, Episode 4: Expanding Business Objectives

On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.

In the fourth episode, Rick and Peter talk to Katie Herbst, Senior Marketing Communications Specialist at Westfield Insurance, about the evolution of social media at Westfield and her role within the organization.

The video was published Tuesday, September 1, 2009. Run time is 26 min 30 seconds.

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On Point with Peter van Aartrijk and Rick Morgan, Episode 3: The New Old

Monday, August 24th, 2009

Trying to figure out social networking? Chris Amrhein of Insurance Is Fun! gives insights on how it works for independent insurance agencies/agents.

Chris, who trains and talks with numerous independent agents, is featured on the latest podcast (Episode 3: The New Old) of On Point with Peter van Aartrijk and Rick Morgan published by Insurance Journal.

In the third episode, Chris Amrhein of Insurance Is Fun! talks with Peter and Rick about similarities of digital world to the old world, complete with front porches and Grateful Dead concerts.

The video was published Monday, August 17, 2009. Run time is 18 minutes 48 seconds.

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