Peter has nearly 25 years of branding and communications experience, including advertising, consumer research and education, marketing, public relations, publishing and Web development. As a spokesperson for clients and employers, Peter has appeared on CNN, CNBC, Fox News and other networks, and he has been quoted in The Wall Street Journal, The Washington Post, USA Today, Kiplinger’s Personal Finance Magazine and other national press. He is a frequent speaker on issues of branding and marketing and is co-author of Zoom, a step-by-step branding guide.