Aaron, principal of Orange Element Design, has 10 years of experience as a graphic communications specialist. He has created identity systems, corporate collateral, point-of-sale materials, advertising creative (all media) and direct mail campaigns, and he has won multiple Baltimore Addy awards for his work. He has taught courses on small business brand recognition and graphic design at the Maryland Institute College of Art. He is a board member of the Baltimore chapter of the American Institute for Graphic Arts.