--- title: Aartrijk Insights | Aartrijk description: Where insurance meets imagination. Explore branding, marketing, and research insights from the experts at Aartrijk. --- [Skip to content](https://www.aartrijk.com/aartrijk-insights/author/aartrijk#main-content) [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=2048&height=700&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) Aartrijk Insights # How We See ## Aartrijk Insights **Welcome to the Aartrijk Blog**—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance. Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market. Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec - Filter by: - [All](https://www.aartrijk.com/aartrijk-insights/all) - [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point) - [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) [![](https://www.aartrijk.com/hubfs/Imported_Blog_Media/Commercial%20Building%20Vacant%20(c)%20Doberman%2084_dre.jpg)](https://www.aartrijk.com/aartrijk-insights/is-your-property-vacant-or-unoccupied) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/aartrijk) - May 28, 2025 ### [Is Your Property 'Vacant' or 'Unoccupied'?](https://www.aartrijk.com/aartrijk-insights/is-your-property-vacant-or-unoccupied) The U.S. commercial real estate market is still reeling from the effects of the COVID-19 pandemic. Building owners... [Read more](https://www.aartrijk.com/aartrijk-insights/is-your-property-vacant-or-unoccupied) [![](https://www.aartrijk.com/hubfs/Website%20Images/Urban%20stylish%20trendy%20young%20teenage%20people%20with%20legs%20on%20skate.jpeg)](https://www.aartrijk.com/aartrijk-insights/risk-is-fire-its-dank-it-slaps) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/aartrijk) - May 14, 2025 ### [‘Risk’ Is Fire, It's Dank, It Slaps](https://www.aartrijk.com/aartrijk-insights/risk-is-fire-its-dank-it-slaps) One takeaway from last week’s RISKWORLD (Risk & Insurance Management Society conference) in San Diego: Youth. [Read more](https://www.aartrijk.com/aartrijk-insights/risk-is-fire-its-dank-it-slaps) [![](https://www.aartrijk.com/hubfs/Website%20Images/Person%20hand%20taking%20chalk%20drawn%20email%20sign.jpeg)](https://www.aartrijk.com/aartrijk-insights/is-your-email-too-long-too-short-or-just-right) [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) - [Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/aartrijk) - August 6, 2024 ### [Is Your Email Too Long, Too Short, or Just Right?](https://www.aartrijk.com/aartrijk-insights/is-your-email-too-long-too-short-or-just-right) The art of the cold call is something insurance agents spend their entire careers trying to perfect. Today, the cold... [Read more](https://www.aartrijk.com/aartrijk-insights/is-your-email-too-long-too-short-or-just-right) [![](https://www.aartrijk.com/hubfs/A%20Team/Maggie%20McGuire.webp)](https://www.aartrijk.com/aartrijk-insights/how-asking-works-please-thank-you-and-project-management) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/aartrijk) - April 23, 2024 ### [How Asking Works: Please, Thank You and Project Management](https://www.aartrijk.com/aartrijk-insights/how-asking-works-please-thank-you-and-project-management) By one estimate, adults ask 10 to 30 questions per day. On that score, Maggie McGuire’s well above average. [Read more](https://www.aartrijk.com/aartrijk-insights/how-asking-works-please-thank-you-and-project-management) [![](https://www.aartrijk.com/hubfs/Website%20Images/Work%20Hard%20Dream%20Big%20written%20on%20desert%20road.jpeg)](https://www.aartrijk.com/aartrijk-insights/ema-roloff-insurance-leaders-need-the-vision-thing) [Insurance Brand Strategy](https://www.aartrijk.com/aartrijk-insights/tag/insurance-brand-strategy) - [Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/aartrijk) - March 12, 2024 ### [Ema Roloff: Insurance Leaders Need ‘the Vision Thing’](https://www.aartrijk.com/aartrijk-insights/ema-roloff-insurance-leaders-need-the-vision-thing) Vice President George H.W. Bush once dismissively referred to the need for strategic clarity as “the vision thing.” The... [Read more](https://www.aartrijk.com/aartrijk-insights/ema-roloff-insurance-leaders-need-the-vision-thing) [![](https://www.aartrijk.com/hubfs/chris%20cline.jpg)](https://www.aartrijk.com/aartrijk-insights/chris-cline-inclined-to-science-pushes-back-on-inertia) [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/aartrijk) - January 16, 2024 ### [Chris Cline, Inclined to Science, Pushes Back on Inertia](https://www.aartrijk.com/aartrijk-insights/chris-cline-inclined-to-science-pushes-back-on-inertia) Insurance industry veteran Chris Cline, executive director of the Agents Council for Technology of the Independent... [Read more](https://www.aartrijk.com/aartrijk-insights/chris-cline-inclined-to-science-pushes-back-on-inertia) [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=300&height=103&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) We are the insurance industry’s preeminent branding firm, widely recognized for thought leadership within the independent agent and broker system. - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) - [Terms of Service](https://www.aartrijk.com/terms) - [Privacy](https://www.aartrijk.com/privacy) 252 Washington Street Falls Church, VA 22406 [info@Aartrijk.com](mailto:info@Aartrijk.com) --- - [Terms and Services](https://www.aartrijk.com/terms) - [Privacy Policy](https://www.aartrijk.com/privacy) Connect With Us [Follow us on LinkedIn](https://www.linkedin.com/company/aartrijk/)