Aartrijk Insights
Welcome to the Aartrijk Blog—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance.
Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market.
Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec
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The U.S. commercial real estate market is still reeling from the effects of the COVID-19 pandemic. Building owners...
One takeaway from last week’s RISKWORLD (Risk & Insurance Management Society conference) in San Diego: Youth.
The art of the cold call is something insurance agents spend their entire careers trying to perfect. Today, the cold...
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By one estimate, adults ask 10 to 30 questions per day. On that score, Maggie McGuire’s well above average.
Vice President George H.W. Bush once dismissively referred to the need for strategic clarity as “the vision thing.” The...
Insurance industry veteran Chris Cline, executive director of the Agents Council for Technology of the Independent...