--- title: Aartrijk Insights | Coralis Paulino description: "\"Marketing is the aspect of business that allows you to best connect to your customer,\" says the youngest member of the A Team. Coralis recently received her marketing degree from Rutgers University and is bilingual in Spanish and English. Coralis also has gained a practical education in insurance. Since she was in high school, she has worked at a local New Jersey independent agency in a variety of tasks in all departments, including personal and commercial lines. Taking care of clients one-on-one is what she finds most fulfilling. She also supports the Aartrijk team in research and marketing roles. Apart from work and school, she spends her free time training in Muay Thai (Thai kickboxing), discovering new food spots, creating new music playlists, or simply going for long walks. coralis@Aartrijk.com" --- [Skip to content](https://www.aartrijk.com/aartrijk-insights/author/coralis-paulino#main-content) [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=2048&height=700&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) Aartrijk Insights # How We See ## Aartrijk Insights **Welcome to the Aartrijk Blog**—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance. Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market. Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec - Filter by: - [All](https://www.aartrijk.com/aartrijk-insights/all) - [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point) - [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) [![](https://www.aartrijk.com/hubfs/Website%20Images/High%20angle%20view%20of%20young%20man%20using%20his%20laptop%20in%20bright%20living%20room.jpeg)](https://www.aartrijk.com/aartrijk-insights/how-to-write-content-your-policyholders-actually-want-to-read) [Insurance Content Strategy](https://www.aartrijk.com/aartrijk-insights/tag/insurance-content-strategy) - [Coralis Paulino](https://www.aartrijk.com/aartrijk-insights/author/coralis-paulino) - August 25, 2025 ### [How to Write Content Your Policyholders Actually Want to Read](https://www.aartrijk.com/aartrijk-insights/how-to-write-content-your-policyholders-actually-want-to-read) It’s hard to think of an industry in which speaking directly to customers and making sure they understand what you’re... [Read more](https://www.aartrijk.com/aartrijk-insights/how-to-write-content-your-policyholders-actually-want-to-read) [![](https://www.aartrijk.com/hubfs/Blog%20Images/Man%20with%20megaphone%20giving%20an%20annoucement.jpeg)](https://www.aartrijk.com/aartrijk-insights/social-media-isnt-just-a-megaphone) [Insurance Content Strategy](https://www.aartrijk.com/aartrijk-insights/tag/insurance-content-strategy), [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) - [Coralis Paulino](https://www.aartrijk.com/aartrijk-insights/author/coralis-paulino) - July 28, 2025 ### [Social Media Isn’t Just a Megaphone](https://www.aartrijk.com/aartrijk-insights/social-media-isnt-just-a-megaphone) Imagine telling marketers in the pre-social media age that they would soon have the ability to have direct contact with... [Read more](https://www.aartrijk.com/aartrijk-insights/social-media-isnt-just-a-megaphone) [![](https://www.aartrijk.com/hubfs/Modern%20notebook%20computer%20with%20future%20technology%20media%20symbols.jpeg)](https://www.aartrijk.com/aartrijk-insights/will-ai-replace-insurance-marketers) [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Coralis Paulino](https://www.aartrijk.com/aartrijk-insights/author/coralis-paulino) - May 19, 2025 ### [Will AI Replace Insurance Marketers?](https://www.aartrijk.com/aartrijk-insights/will-ai-replace-insurance-marketers) After years of sci-fi movies theorizing what the future with AI looks like, it’s finally here! While scientifically... [Read more](https://www.aartrijk.com/aartrijk-insights/will-ai-replace-insurance-marketers) [![](https://www.aartrijk.com/hubfs/Website%20Images/Business%20man%20pointing%20the%20text%20Your%20Culture%20is%20Your%20Brand.jpeg)](https://www.aartrijk.com/aartrijk-insights/building-a-modern-brand-in-the-traditional-insurance-industry) [Insurance Brand Strategy](https://www.aartrijk.com/aartrijk-insights/tag/insurance-brand-strategy) - [Coralis Paulino](https://www.aartrijk.com/aartrijk-insights/author/coralis-paulino) - March 24, 2025 ### [Building a Modern Brand in the Traditional Insurance Industry](https://www.aartrijk.com/aartrijk-insights/building-a-modern-brand-in-the-traditional-insurance-industry) The former CEO of Zappos, Tony Hsieh, once said: “Your brand is not what you sell; it’s the experience you deliver.”... [Read more](https://www.aartrijk.com/aartrijk-insights/building-a-modern-brand-in-the-traditional-insurance-industry) [![](https://www.aartrijk.com/hubfs/Website%20Images/Close%20up%20of%20hand%20with%20laptop%20and%20media%20icons.jpeg)](https://www.aartrijk.com/aartrijk-insights/using-content-marketing-to-gain-trust) [Insurance Content Strategy](https://www.aartrijk.com/aartrijk-insights/tag/insurance-content-strategy) - [Coralis Paulino](https://www.aartrijk.com/aartrijk-insights/author/coralis-paulino) - February 25, 2025 ### [Using Content Marketing to Gain Trust](https://www.aartrijk.com/aartrijk-insights/using-content-marketing-to-gain-trust) In 2021 Forbes reported that businesses were trusted more than nongovernmental organizations, media outlets and even... [Read more](https://www.aartrijk.com/aartrijk-insights/using-content-marketing-to-gain-trust) [![](https://www.aartrijk.com/hubfs/Website%20Images/Business%20man%20pointing%20the%20text%20Its%20Time%20For%20a%20New%20Job.jpeg)](https://www.aartrijk.com/aartrijk-insights/hey-gen-z-here-are-5-reasons-to-try-an-insurance-career) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Coralis Paulino](https://www.aartrijk.com/aartrijk-insights/author/coralis-paulino) - March 26, 2024 ### [Hey, Gen Z, Here Are 5 Reasons to Try an Insurance Career](https://www.aartrijk.com/aartrijk-insights/hey-gen-z-here-are-5-reasons-to-try-an-insurance-career) As TIME magazine puts it, job hunting has become “miserable.” That’s not news to those of us in Generation Z, whether... 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