Aartrijk Insights
Welcome to the Aartrijk Blog—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance.
Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market.
Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec
Every organization faces the ongoing challenge of balancing budget realities with its business plan. Managers are...
Independent insurance agents have an opportunity to help educate and protect the public’s financial security as well as...
Channel Harvest Research has launched its annual national survey of independent insurance agents and brokers, with a...
Anyone who has made a major purchase is familiar with the term “buyer’s remorse.” Although the sentiment may vary, it...
As one more sign of “The times they are a changin,” the iconic brand Tupperware filed for Chapter 11 bankruptcy...
There has been much put forth about artificial intelligence, better known as “AI.” So much so that the fear is that we...
It’s no secret that the environment for insurance marketing professionals has been challenging. First, there was COVID...
What do independent agents and brokers really want from their carrier partners? And what specifically drives great...
In the ever-increasing, obsessive world of all things AI (artificial intelligence), it seems like qualitative research...