--- title: Aartrijk Insights | Dave Evans description: Senior Associate. Dave is a frequent author and speaker about employee benefits and financial literacy. He started his career with a large national insurance carrier in advanced underwriting and sales, then joined a national employee benefits consulting firm in NYC before co-founding his own firm in upstate New York. He has authored more than 200 articles and is co-author of The Practical Agency Planner. He testified before a congressional committee overseeing 401(k) plan legislation following Enron’s collapse. As SVP of the Independent Insurance Agents & Brokers of America Inc., he managed the Trusted Choice consumer brand, company relations, education and research; he also was publisher of Independent Agent magazine. He holds property-casualty and life-health insurance licenses. Dave has been quoted and featured in many broadcast and print media outlets, including CNN, CNBC, the Wall Street Journal, USA Today and the Washington Post. He has been a guest lecturer at the Washington & Lee University School of Law on the subject of employee benefits. Dave is also well known for reciting college sports team names, colors and mascots. --- [Skip to content](https://www.aartrijk.com/aartrijk-insights/author/dave-evans#main-content) [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=2048&height=700&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) Aartrijk Insights # How We See ## Aartrijk Insights **Welcome to the Aartrijk Blog**—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance. Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market. Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec - Filter by: - [All](https://www.aartrijk.com/aartrijk-insights/all) - [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point) - [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) [![Woman Looking at Watch](https://www.aartrijk.com/hubfs/Website%20Images/Portrait%20of%20shocked%20young%20woman%20holding%20hand%20with%20wrist%20watch%20and%20looking%20at%20camera%20isolated%20on%20a%20white%20background.jpeg)](https://www.aartrijk.com/aartrijk-insights/the-opportunity-cost-of-waiting) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership), [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Dave Evans](https://www.aartrijk.com/aartrijk-insights/author/dave-evans) - March 2, 2026 ### [The Opportunity Cost of Waiting](https://www.aartrijk.com/aartrijk-insights/the-opportunity-cost-of-waiting) Every organization faces the ongoing challenge of balancing budget realities with its business plan. Managers are... [Read more](https://www.aartrijk.com/aartrijk-insights/the-opportunity-cost-of-waiting) [![](https://www.aartrijk.com/hubfs/Young%20people%20having%20vacation%20enjoying%20fun%20driving%20car.jpeg)](https://www.aartrijk.com/aartrijk-insights/a-growing-menace-uninsured-and-underinsured-drivers) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Dave Evans](https://www.aartrijk.com/aartrijk-insights/author/dave-evans) - May 19, 2025 ### [A Growing Menace: Uninsured and Underinsured Drivers](https://www.aartrijk.com/aartrijk-insights/a-growing-menace-uninsured-and-underinsured-drivers) Independent insurance agents have an opportunity to help educate and protect the public’s financial security as well as... [Read more](https://www.aartrijk.com/aartrijk-insights/a-growing-menace-uninsured-and-underinsured-drivers) [![](https://www.aartrijk.com/hubfs/Website%20Images/Opportunity%20Just%20Ahead%20sign%20on%20desert%20road.jpeg)](https://www.aartrijk.com/aartrijk-insights/what-is-non-buyers-remorse) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Dave Evans](https://www.aartrijk.com/aartrijk-insights/author/dave-evans) - November 26, 2024 ### [What Is ‘Non-Buyer’s Remorse’?](https://www.aartrijk.com/aartrijk-insights/what-is-non-buyers-remorse) Anyone who has made a major purchase is familiar with the term “buyer’s remorse.” Although the sentiment may vary, it... [Read more](https://www.aartrijk.com/aartrijk-insights/what-is-non-buyers-remorse) [![](https://www.aartrijk.com/hubfs/Website%20Images/tupperware.webp)](https://www.aartrijk.com/aartrijk-insights/is-the-tupperware-party-over) [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Dave Evans](https://www.aartrijk.com/aartrijk-insights/author/dave-evans) - October 29, 2024 ### [Is the (Tupperware) Party Over?](https://www.aartrijk.com/aartrijk-insights/is-the-tupperware-party-over) As one more sign of “The times they are a changin,” the iconic brand Tupperware filed for Chapter 11 bankruptcy... [Read more](https://www.aartrijk.com/aartrijk-insights/is-the-tupperware-party-over) [![](https://www.aartrijk.com/hubfs/Website%20Images/Young%20business%20person%20working%20on%20tablet%20and%20shows%20the%20inscription%20DIGITAL%20VISON.jpeg)](https://www.aartrijk.com/aartrijk-insights/ai-is-more-friend-than-foe-to-insurance-marketers) [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Dave Evans](https://www.aartrijk.com/aartrijk-insights/author/dave-evans) - September 3, 2024 ### [AI Is More Friend than Foe to Insurance Marketers](https://www.aartrijk.com/aartrijk-insights/ai-is-more-friend-than-foe-to-insurance-marketers) There has been much put forth about artificial intelligence, better known as “AI.” So much so that the fear is that we... [Read more](https://www.aartrijk.com/aartrijk-insights/ai-is-more-friend-than-foe-to-insurance-marketers) [![](https://www.aartrijk.com/hubfs/IMCA%202024.jpg)](https://www.aartrijk.com/aartrijk-insights/what-you-missed-at-imca-ignite-2024) [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) - [Dave Evans](https://www.aartrijk.com/aartrijk-insights/author/dave-evans) - July 9, 2024 ### [What You Missed at IMCA Ignite 2024](https://www.aartrijk.com/aartrijk-insights/what-you-missed-at-imca-ignite-2024) It’s no secret that the environment for insurance marketing professionals has been challenging. First, there was COVID... [Read more](https://www.aartrijk.com/aartrijk-insights/what-you-missed-at-imca-ignite-2024) [![](https://www.aartrijk.com/hubfs/Website%20Images/Research%20on%20Business%20Folder%20in%20Multicolor%20Card%20Index.%20Closeup%20View.%20Blurred%20Image..jpeg)](https://www.aartrijk.com/aartrijk-insights/how-quantitative-and-qualitative-research-work-in-tandem) [Insurance Customer Research](https://www.aartrijk.com/aartrijk-insights/tag/insurance-customer-research) - [Dave Evans](https://www.aartrijk.com/aartrijk-insights/author/dave-evans) - January 2, 2024 ### [How Quantitative and Qualitative Research Work in Tandem](https://www.aartrijk.com/aartrijk-insights/how-quantitative-and-qualitative-research-work-in-tandem) In the ever-increasing, obsessive world of all things AI (artificial intelligence), it seems like qualitative research... 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