--- title: Aartrijk Insights | Peter Van Aartrijk (2) description: **Principal.** Peter is a sports junkie with uncanny insurance insights and a fondness for fun. After 20 years as a journalist and PR specialist, he founded Aartrijk in 1999, building a team committed to clear, engaging communications in an industry not exactly known for being the life o’ the party. True to his humor, he chose the unpronounceable Belgian family name instead of their chocolates. (2) --- [Skip to content](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk/page/2#main-content) [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=2048&height=700&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) Aartrijk Insights # How We See ## Aartrijk Insights **Welcome to the Aartrijk Blog**—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance. Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market. Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec - Filter by: - [All](https://www.aartrijk.com/aartrijk-insights/all) - [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point) - [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) [![Robert Looney](https://www.aartrijk.com/hubfs/Rob%20Looney%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/fun-with-financials) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - April 6, 2026 ### [Fun with Financials](https://www.aartrijk.com/aartrijk-insights/fun-with-financials) On the latest On Point Podcast, hostPeter van Aartrijksits down withRobert J. Looney, CFO atWestfield Insurance, to... [Read more](https://www.aartrijk.com/aartrijk-insights/fun-with-financials) [![](https://www.aartrijk.com/hubfs/Brando%20Guerrero.jpg)](https://www.aartrijk.com/aartrijk-insights/middle-ground-is-collapsing) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - March 24, 2026 ### [Middle Ground is Collapsing](https://www.aartrijk.com/aartrijk-insights/middle-ground-is-collapsing) Insurance distribution is splitting in two, andBrando G., Insurance Distribution Consultant, isn’t sugarcoating it. On... [Read more](https://www.aartrijk.com/aartrijk-insights/middle-ground-is-collapsing) [![Heather Wilson](https://www.aartrijk.com/hubfs/Heather%20WIlson%20-%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/scrappy-learner-champions-ai-in-claims) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - March 10, 2026 ### ["Scrappy" Learner Champions AI in Claims](https://www.aartrijk.com/aartrijk-insights/scrappy-learner-champions-ai-in-claims) On this week's On Point Podcast, hostPeter van Aartrijktalks withHeather H. Wilsonabout her journey from selling Girl... [Read more](https://www.aartrijk.com/aartrijk-insights/scrappy-learner-champions-ai-in-claims) [![Joe Zuk](https://www.aartrijk.com/hubfs/Joe%20Zuk%20-%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/underwrite-people-first-and-foremost) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - February 26, 2026 ### [Underwrite People First and Foremost](https://www.aartrijk.com/aartrijk-insights/underwrite-people-first-and-foremost) Dive into the latest On Point podcast with hostPeter van Aartrijkand InsurTech proJoe ZukfromAltamont Capital... [Read more](https://www.aartrijk.com/aartrijk-insights/underwrite-people-first-and-foremost) [![Jenn Urso](https://www.aartrijk.com/hubfs/Jenn%20Urso%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/work-is-not-meant-to-love-you) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - February 9, 2026 ### [Work is Not Meant to Love You](https://www.aartrijk.com/aartrijk-insights/work-is-not-meant-to-love-you) What if work isn’t supposed to love you back? In this episode,Jenn Urso, founder of The Leadership Project, joinsPeter... [Read more](https://www.aartrijk.com/aartrijk-insights/work-is-not-meant-to-love-you) [![Dylan DiMarchi](https://www.aartrijk.com/hubfs/On%20Point%20DiMarchi.jpg)](https://www.aartrijk.com/aartrijk-insights/guaranteeing-property-cost) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - January 26, 2026 ### [Guaranteeing Property Cost](https://www.aartrijk.com/aartrijk-insights/guaranteeing-property-cost) When insurance markets get unpredictable, innovators likeDylan DiMarchistart rewriting the rules. In this new On Point... [Read more](https://www.aartrijk.com/aartrijk-insights/guaranteeing-property-cost) [![Amy Reczek](https://www.aartrijk.com/hubfs/On%20Point%20Resick.jpg)](https://www.aartrijk.com/aartrijk-insights/new-year-sharper-sales-skills) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - January 13, 2026 ### [New year, sharper sales skills.](https://www.aartrijk.com/aartrijk-insights/new-year-sharper-sales-skills) In the latest episode of On Point with Peter van Aartrijk , sales coach Amy Reczek breaks down what really moves the... [Read more](https://www.aartrijk.com/aartrijk-insights/new-year-sharper-sales-skills) [![Jen Palmieri](https://www.aartrijk.com/hubfs/Jen%20Palmieri%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/growth-culture-be-here-now-leadership) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - December 9, 2025 ### [Growth, Culture & “Be Here Now” Leadership](https://www.aartrijk.com/aartrijk-insights/growth-culture-be-here-now-leadership) New On Point Podcast Drop: Westfield's Insurance's Jennifer Palmieri on Growth, Culture & “Be Here Now” Leadership... [Read more](https://www.aartrijk.com/aartrijk-insights/growth-culture-be-here-now-leadership) [![AppliedNet 2025](https://www.aartrijk.com/hubfs/applied%20net%202025.png.svg)](https://www.aartrijk.com/aartrijk-insights/live-from-appliednet-2025) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - November 25, 2025 ### [Live From AppliedNet 2025](https://www.aartrijk.com/aartrijk-insights/live-from-appliednet-2025) Host Peter van Aartrijk takes us back to Applied Net 2025 with three standout conversations straight from the Vegas... [Read more](https://www.aartrijk.com/aartrijk-insights/live-from-appliednet-2025) [![](https://www.aartrijk.com/hubfs/geico%20gecko.jpg)](https://www.aartrijk.com/aartrijk-insights/the-gecko-loves-agents) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - November 24, 2025 ### [The Gecko Loves Agents!](https://www.aartrijk.com/aartrijk-insights/the-gecko-loves-agents) The world indeed could be ending, but independent insurance agents and brokers will remain forever. They take the hits... 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