Aartrijk Insights

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Aartrijk Insights

Welcome to the Aartrijk Blog—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance.

Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market.

Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec

Work is Not Meant to Love You

What if work isn’t supposed to love you back? In this episode,Jenn Urso, founder of The Leadership Project, joinsPeter...

Guaranteeing Property Cost

When insurance markets get unpredictable, innovators likeDylan DiMarchistart rewriting the rules. In this new On Point...

New year, sharper sales skills.

In the latest episode of On Point with Peter van Aartrijk , sales coach Amy Reczek breaks down what really moves the...

Growth, Culture & “Be Here Now” Leadership

New On Point Podcast Drop: Westfield's Insurance's Jennifer Palmieri on Growth, Culture & “Be Here Now” Leadership...

Live From AppliedNet 2025

Host Peter van Aartrijk takes us back to Applied Net 2025 with three standout conversations straight from the Vegas...

The Gecko Loves Agents!

The world indeed could be ending, but independent insurance agents and brokers will remain forever. They take the hits...

Understanding the Best in People

Bringing out the best in workplace teams is a passion for organizational consultant Emma Corcoran. On this episode of...

MGA No Longer a ‘4-Letter Word’

Lloyd Yavener, president and COO of Sutton National Group, believes in the future of delegated underwriting authority....

Humans and AI Fight Fraud Together

Claims fraud is getting more sophisticated. Carriers can fight back with AI to sift through huge amounts of data and...

Generations Strengthen Workplace Culture

In my conversations with insurance marketers in various stages of their careers, they often say they’re challenged by...