Aartrijk Insights
Welcome to the Aartrijk Blog—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance.
Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market.
Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec
On this installment we visit with the HR pro who oversees a team fielding tens of thousands of job applications each...
Could insurance providers forge a new bond of trust with policyholders? Valkyrie Holmes, age 21, is working toward that...
Anupam Gupta, chief product officer at Applied Systems, offers an update on how the tech provider continues to...
In our continuing attempt to unpack AI in insurance, we hear from Dale Steinke, a “company guy” who truly understands...
What is the path to a standout brand? You need to be unique. You also need to be consistent — time and time again...
I met my wife in the 1980s in Florida, and we’ve moved around since then. Fast forward 30-plus years and we’re back in...
“Advertising is saying you’re good. PR is getting someone else to say you’re good.”
Insurance professionals are constantly seeking ways to alleviate the often overwhelming work demands in a challenging...
I’ve been on the Invest Board for years. I believe in the power of the hands-on training and job opportunities that...