--- title: Aartrijk Insights | Peter Van Aartrijk (4) description: **Principal.** Peter is a sports junkie with uncanny insurance insights and a fondness for fun. After 20 years as a journalist and PR specialist, he founded Aartrijk in 1999, building a team committed to clear, engaging communications in an industry not exactly known for being the life o’ the party. True to his humor, he chose the unpronounceable Belgian family name instead of their chocolates. (4) --- [Skip to content](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk/page/4#main-content) [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=2048&height=700&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) Aartrijk Insights # How We See ## Aartrijk Insights **Welcome to the Aartrijk Blog**—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance. Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market. Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec - Filter by: - [All](https://www.aartrijk.com/aartrijk-insights/all) - [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point) - [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) [![](https://www.aartrijk.com/hubfs/AI-Generated%20Media/Images/Hurricane%20Weather%20Radar%20Map.png)](https://www.aartrijk.com/aartrijk-insights/helene-was-a-real-btch) [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - December 10, 2024 ### [Helene Was a Real B\*tch](https://www.aartrijk.com/aartrijk-insights/helene-was-a-real-btch) I met my wife in the 1980s in Florida, and we’ve moved around since then. Fast forward 30-plus years and we’re back in... [Read more](https://www.aartrijk.com/aartrijk-insights/helene-was-a-real-btch) [![](https://www.aartrijk.com/hubfs/Website%20Images/Business%20woman%20reading%20news%20on%20tablet.jpeg)](https://www.aartrijk.com/aartrijk-insights/church-vs-state) [Insurance Media Relations](https://www.aartrijk.com/aartrijk-insights/tag/insurance-media-relations) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - October 15, 2024 ### [Church vs State](https://www.aartrijk.com/aartrijk-insights/church-vs-state) “Advertising is saying you’re good. PR is getting someone else to say you’re good.” [Read more](https://www.aartrijk.com/aartrijk-insights/church-vs-state) [![](https://www.aartrijk.com/hubfs/Website%20Images/Midsection%20of%20businesswoman%20with%20binders%20at%20office.jpeg)](https://www.aartrijk.com/aartrijk-insights/observations-on-legacy-insurance-systems-vs-ai) [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - October 1, 2024 ### [Observations on Legacy Insurance Systems vs AI](https://www.aartrijk.com/aartrijk-insights/observations-on-legacy-insurance-systems-vs-ai) Insurance professionals are constantly seeking ways to alleviate the often overwhelming work demands in a challenging... [Read more](https://www.aartrijk.com/aartrijk-insights/observations-on-legacy-insurance-systems-vs-ai) [![](https://www.aartrijk.com/hubfs/Website%20Images/Instructor%20in%20training%20class%20with%20students.jpeg)](https://www.aartrijk.com/aartrijk-insights/investing-in-the-future) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership), [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - September 17, 2024 ### [Investing in the Future](https://www.aartrijk.com/aartrijk-insights/investing-in-the-future) I’ve been on the Invest Board for years. I believe in the power of the hands-on training and job opportunities that... [Read more](https://www.aartrijk.com/aartrijk-insights/investing-in-the-future) [![](https://www.aartrijk.com/hubfs/Website%20Images/Manager%20presenting%20budget%20to%20marketing%20people.jpeg)](https://www.aartrijk.com/aartrijk-insights/managing-the-madness) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - August 20, 2024 ### [Managing the Madness](https://www.aartrijk.com/aartrijk-insights/managing-the-madness) Over a glass of acceptable red wine, I recently spent some time with my pal Warren Wright, who is as close to a... [Read more](https://www.aartrijk.com/aartrijk-insights/managing-the-madness) [![](https://www.aartrijk.com/hubfs/Aartrijk%20Logos/aartrijk%2025yrs.jpg)](https://www.aartrijk.com/aartrijk-insights/the-nap-lives-on) [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - April 9, 2024 ### [The NAP Lives On](https://www.aartrijk.com/aartrijk-insights/the-nap-lives-on) Reflecting on Aartrijk’s 25 years in business this month, a few elements rise to the top of the conversation. [Read more](https://www.aartrijk.com/aartrijk-insights/the-nap-lives-on) [![](https://www.aartrijk.com/hubfs/Website%20Images/Follow%20the%20leaders%20Flock%20of%20Canadian%20geese%20flying%20in%20an%20imperfect%20V%20formation%2c%20isolated%20on%20white.jpeg)](https://www.aartrijk.com/aartrijk-insights/did-luck-help-your-insurance-career) [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - February 27, 2024 ### [Did ‘Luck’ Help Your Insurance Career?](https://www.aartrijk.com/aartrijk-insights/did-luck-help-your-insurance-career) You’re an executive at a global insurance organization. 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