---
title: Fun with Financials
description: Discover how finance is transforming into a strategic partner in insurance, as Peter van Aartrijk and Robert J. Looney discuss evolving trends on the On Point Podcast.
image: https://www.aartrijk.com/hubfs/Rob%20Looney%20On%20Point.jpg
---

[Skip to content](https://www.aartrijk.com/aartrijk-insights/fun-with-financials#main-content)

[![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=2048&height=700&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com)

- [Why Aartrijk](https://www.aartrijk.com)
- [Our Team](https://www.aartrijk.com/our-team)
- [How We Can Help](https://www.aartrijk.com/our-services)
- [Our Insights](https://www.aartrijk.com/aartrijk-insights)
- [Contact Us](https://www.aartrijk.com/contact-us)

- [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point),
- [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast)

# Fun with Financials

![Robert Looney](https://www.aartrijk.com/hubfs/Rob%20Looney%20On%20Point.jpg)

- April 6, 2026

![Peter Van Aartrijk](https://www.aartrijk.com/hubfs/A%20Team/Peter%20van%20Aartriuk.webp)

[Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk)

 On the latest On Point Podcast, host [Peter van Aartrijk](https://www.linkedin.com/in/peter-van-aartrijk-1445244/) sits down with [Robert J. Looney](https://www.linkedin.com/in/robertjlooney/), CFO at [Westfield Insurance](https://www.linkedin.com/company/westfield1848/), to talk about the evolving role of finance in insurance. From looking ahead instead of backward to making smart decisions with imperfect information, Rob makes the case for finance as a true strategic partner, not just the scorekeeper. 

[Watch Here!](https://www.insurancejournal.tv/videos/26399/)

 Aatrijk Insights Blog

## Related Articles

Explore more perspectives from Aartrijk Insights by checking out our related blog posts for fresh ideas and inspiration.

[![](https://www.aartrijk.com/hubfs/Website%20Images/Business%20woman%20hand%20typing%20on%20keyboard%20with%20online%20shopping%20concept.jpeg)](https://www.aartrijk.com/aartrijk-insights/when-insurance-goes-digital)

[Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm)

### [When Insurance Goes Digital](https://www.aartrijk.com/aartrijk-insights/when-insurance-goes-digital)

 February 16, 2026

 Meeting modern expectations without losing the human connection

[Read more](https://www.aartrijk.com/aartrijk-insights/when-insurance-goes-digital)

[![Lorraine Jeckells](https://www.aartrijk.com/hubfs/Lorraine%20Jeckells%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/quantifying-investment-in-brand)

[On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast)

### [Quantifying Investment in Brand](https://www.aartrijk.com/aartrijk-insights/quantifying-investment-in-brand)

 April 28, 2026

 Brand matters more than you think and the data is finally catching up!

[Read more](https://www.aartrijk.com/aartrijk-insights/quantifying-investment-in-brand)

[![Jen Palmieri](https://www.aartrijk.com/hubfs/Jen%20Palmieri%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/growth-culture-be-here-now-leadership)

[On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast)

### [Growth, Culture & “Be Here Now” Leadership](https://www.aartrijk.com/aartrijk-insights/growth-culture-be-here-now-leadership)

 December 9, 2025

 New On Point Podcast Drop: Westfield's Insurance's Jennifer Palmieri on Growth, Culture & “Be Here Now” Leadership...

[Read more](https://www.aartrijk.com/aartrijk-insights/growth-culture-be-here-now-leadership)

[See all articles](https://www.aartrijk.com/aartrijk-insights)

 Subscribe to

### Aartrijk Insights

[![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=300&height=103&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com)

We are the insurance industry’s preeminent branding firm, widely recognized for thought leadership within the independent agent and broker system.

- [Why Aartrijk](https://www.aartrijk.com)
- [Our Team](https://www.aartrijk.com/our-team)
- [How We Can Help](https://www.aartrijk.com/our-services)

- [Our Insights](https://www.aartrijk.com/aartrijk-insights)
- [Contact Us](https://www.aartrijk.com/contact-us)
- [Terms of Service](https://www.aartrijk.com/terms)
- [Privacy](https://www.aartrijk.com/privacy)

252 Washington Street

Falls Church, VA 22406

[info@Aartrijk.com](mailto:info@Aartrijk.com)

---

- [Terms and Services](https://www.aartrijk.com/terms)
- [Privacy Policy](https://www.aartrijk.com/privacy)

 Connect With Us [Follow us on LinkedIn](https://www.linkedin.com/company/aartrijk/)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Peter Van Aartrijk",
    "url" : "https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk"
  },
  "dateModified" : "2026-06-06T17:39:30.648Z",
  "datePublished" : "2026-04-06T12:00:00.000Z",
  "headline" : "Fun with Financials",
  "image" : [ "https://www.aartrijk.com/hubfs/Rob%20Looney%20On%20Point.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.aartrijk.com/aartrijk-insights/fun-with-financials",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.aartrijk.com/hubfs/Aartrijk_logo_horizontal_2022.png"
    }
  }
}
```