---
title: Live From AppliedNet 2025
description: Join Peter van Aartrijk as he recaps Applied Net 2025, featuring insights on AI, independent agents, and how technology is reshaping the insurance industry.
image: https://www.aartrijk.com/hubfs/applied%20net%202025.png.svg
---

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# Live From AppliedNet 2025

![AppliedNet 2025](https://www.aartrijk.com/hubfs/applied%20net%202025.png.svg)

- November 25, 2025

![Peter Van Aartrijk](https://www.aartrijk.com/hubfs/A%20Team/Peter%20van%20Aartriuk.webp)

[Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk)

Host [Peter van Aartrijk](https://www.linkedin.com/in/peter-van-aartrijk-1445244/) takes us back to Applied Net 2025 with three standout conversations straight from the Vegas show floor — and you won’t want to miss a minute.

🦎 Why was the Geico Gecko hanging out in the independent agent exhibit hall? Peter digs into this surprising moment and what it signals as another direct-response carrier shows interest in appointing agents.

AI + Insurance: Evolution or Extinction?  
Insurtech advisor and industry thought leader Mark Breading joins Peter to explore whether AI will fundamentally reshape the carrier model… or help it thrive in new ways.

“Hero Work,” Not Busy Work.  
[Brenna Johnson](https://www.linkedin.com/in/brenna-johnson-535a55147/) of [EZLynx](https://www.linkedin.com/company/ezlynx/) breaks down how AI can liberate producers and service teams from administrative drag, allowing them to focus on meaningful, high-value client work.

Three perspectives. One pulse check on where our industry is headed next.

 

[Watch Here!](https://open.spotify.com/episode/0m5a0VjTfMse6MYIbLoOx4)

 Aatrijk Insights Blog

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[Read more](https://www.aartrijk.com/aartrijk-insights/mga-no-longer-a-4-letter-word)

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