--- title: Aartrijk Insights (2) description: Where insurance meets imagination. Explore branding, marketing, and research insights from the experts at Aartrijk. (2) --- [Skip to content](https://www.aartrijk.com/aartrijk-insights/page/2#main-content) [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=2048&height=700&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) Aartrijk Insights # How We See ## Aartrijk Insights **Welcome to the Aartrijk Blog**—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance. Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market. Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec - Filter by: - [All](https://www.aartrijk.com/aartrijk-insights/all) - [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point) - [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) [![Robert Looney](https://www.aartrijk.com/hubfs/Rob%20Looney%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/fun-with-financials) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - April 6, 2026 ### [Fun with Financials](https://www.aartrijk.com/aartrijk-insights/fun-with-financials) On the latest On Point Podcast, hostPeter van Aartrijksits down withRobert J. Looney, CFO atWestfield Insurance, to... [Read more](https://www.aartrijk.com/aartrijk-insights/fun-with-financials) [![Words Matter](https://www.aartrijk.com/hubfs/Website%20Images/Closeup%20of%20womans%20hand%20writing%20on%20paper.jpeg)](https://www.aartrijk.com/aartrijk-insights/words-matter) [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence), [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Rosalie Donlon](https://www.aartrijk.com/aartrijk-insights/author/rosalie-donlon) - April 2, 2026 ### [Words Matter More Than Ever in the Age of AI](https://www.aartrijk.com/aartrijk-insights/words-matter) When anyone with a computer and access to a good generative AI program can create content, how do writers distinguish... [Read more](https://www.aartrijk.com/aartrijk-insights/words-matter) [![](https://www.aartrijk.com/hubfs/Brando%20Guerrero.jpg)](https://www.aartrijk.com/aartrijk-insights/middle-ground-is-collapsing) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - March 24, 2026 ### [Middle Ground is Collapsing](https://www.aartrijk.com/aartrijk-insights/middle-ground-is-collapsing) Insurance distribution is splitting in two, andBrando G., Insurance Distribution Consultant, isn’t sugarcoating it. On... [Read more](https://www.aartrijk.com/aartrijk-insights/middle-ground-is-collapsing) [![Heather Wilson](https://www.aartrijk.com/hubfs/Heather%20WIlson%20-%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/scrappy-learner-champions-ai-in-claims) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - March 10, 2026 ### ["Scrappy" Learner Champions AI in Claims](https://www.aartrijk.com/aartrijk-insights/scrappy-learner-champions-ai-in-claims) On this week's On Point Podcast, hostPeter van Aartrijktalks withHeather H. Wilsonabout her journey from selling Girl... [Read more](https://www.aartrijk.com/aartrijk-insights/scrappy-learner-champions-ai-in-claims) [![Woman Looking at Watch](https://www.aartrijk.com/hubfs/Website%20Images/Portrait%20of%20shocked%20young%20woman%20holding%20hand%20with%20wrist%20watch%20and%20looking%20at%20camera%20isolated%20on%20a%20white%20background.jpeg)](https://www.aartrijk.com/aartrijk-insights/the-opportunity-cost-of-waiting) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership), [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Dave Evans](https://www.aartrijk.com/aartrijk-insights/author/dave-evans) - March 2, 2026 ### [The Opportunity Cost of Waiting](https://www.aartrijk.com/aartrijk-insights/the-opportunity-cost-of-waiting) Every organization faces the ongoing challenge of balancing budget realities with its business plan. Managers are... [Read more](https://www.aartrijk.com/aartrijk-insights/the-opportunity-cost-of-waiting) [![Joe Zuk](https://www.aartrijk.com/hubfs/Joe%20Zuk%20-%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/underwrite-people-first-and-foremost) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - February 26, 2026 ### [Underwrite People First and Foremost](https://www.aartrijk.com/aartrijk-insights/underwrite-people-first-and-foremost) Dive into the latest On Point podcast with hostPeter van Aartrijkand InsurTech proJoe ZukfromAltamont Capital... [Read more](https://www.aartrijk.com/aartrijk-insights/underwrite-people-first-and-foremost) [![](https://www.aartrijk.com/hubfs/Website%20Images/Business%20woman%20hand%20typing%20on%20keyboard%20with%20online%20shopping%20concept.jpeg)](https://www.aartrijk.com/aartrijk-insights/when-insurance-goes-digital) [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) - [Anny Beck](https://www.aartrijk.com/aartrijk-insights/author/anny-beck) - February 16, 2026 ### [When Insurance Goes Digital](https://www.aartrijk.com/aartrijk-insights/when-insurance-goes-digital) Meeting modern expectations without losing the human connection [Read more](https://www.aartrijk.com/aartrijk-insights/when-insurance-goes-digital) [![Jenn Urso](https://www.aartrijk.com/hubfs/Jenn%20Urso%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/work-is-not-meant-to-love-you) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - February 9, 2026 ### [Work is Not Meant to Love You](https://www.aartrijk.com/aartrijk-insights/work-is-not-meant-to-love-you) What if work isn’t supposed to love you back? In this episode,Jenn Urso, founder of The Leadership Project, joinsPeter... [Read more](https://www.aartrijk.com/aartrijk-insights/work-is-not-meant-to-love-you) [![Dylan DiMarchi](https://www.aartrijk.com/hubfs/On%20Point%20DiMarchi.jpg)](https://www.aartrijk.com/aartrijk-insights/guaranteeing-property-cost) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - January 26, 2026 ### [Guaranteeing Property Cost](https://www.aartrijk.com/aartrijk-insights/guaranteeing-property-cost) When insurance markets get unpredictable, innovators likeDylan DiMarchistart rewriting the rules. In this new On Point... [Read more](https://www.aartrijk.com/aartrijk-insights/guaranteeing-property-cost) [![Amy Reczek](https://www.aartrijk.com/hubfs/On%20Point%20Resick.jpg)](https://www.aartrijk.com/aartrijk-insights/new-year-sharper-sales-skills) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - January 13, 2026 ### [New year, sharper sales skills.](https://www.aartrijk.com/aartrijk-insights/new-year-sharper-sales-skills) In the latest episode of On Point with Peter van Aartrijk , sales coach Amy Reczek breaks down what really moves the... 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