Aartrijk Insights

How We See

Aartrijk Insights

Welcome to the Aartrijk Blog—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance.

Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market.

Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec

The Opportunity Cost of Waiting

Every organization faces the ongoing challenge of balancing budget realities with its business plan. Managers are...

Underwrite People First and Foremost

Dive into the latest On Point podcast with hostPeter van Aartrijkand InsurTech proJoe ZukfromAltamont Capital...

When Insurance Goes Digital

Meeting modern expectations without losing the human connection

Work is Not Meant to Love You

What if work isn’t supposed to love you back? In this episode,Jenn Urso, founder of The Leadership Project, joinsPeter...

Guaranteeing Property Cost

When insurance markets get unpredictable, innovators likeDylan DiMarchistart rewriting the rules. In this new On Point...

New year, sharper sales skills.

In the latest episode of On Point with Peter van Aartrijk , sales coach Amy Reczek breaks down what really moves the...

Growth, Culture & “Be Here Now” Leadership

New On Point Podcast Drop: Westfield's Insurance's Jennifer Palmieri on Growth, Culture & “Be Here Now” Leadership...

Live From AppliedNet 2025

Host Peter van Aartrijk takes us back to Applied Net 2025 with three standout conversations straight from the Vegas...

The Gecko Loves Agents!

The world indeed could be ending, but independent insurance agents and brokers will remain forever. They take the hits...

Leveraging Press Releases to Enhance Brand Reputation

In today’s fast-paced media landscape, many professionals in communications, PR, and editorial circles argue that press...