Aartrijk Insights
Welcome to the Aartrijk Blog—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance.
Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market.
Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec
Imagine telling marketers in the pre-social media age that they would soon have the ability to have direct contact with...
What is the path to a standout brand? You need to be unique. You also need to be consistent — time and time again...
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The U.S. commercial real estate market is still reeling from the effects of the COVID-19 pandemic. Building owners...
After years of sci-fi movies theorizing what the future with AI looks like, it’s finally here! While scientifically...
Independent insurance agents have an opportunity to help educate and protect the public’s financial security as well as...
One takeaway from last week’s RISKWORLD (Risk & Insurance Management Society conference) in San Diego: Youth.
The former CEO of Zappos, Tony Hsieh, once said: “Your brand is not what you sell; it’s the experience you deliver.”...
In 2021 Forbes reported that businesses were trusted more than nongovernmental organizations, media outlets and even...
The holiday and end-of-year hustle and bustle is in full swing. And as everyone attempts to cross the last items off...