--- title: Aartrijk Insights (4) description: Where insurance meets imagination. Explore branding, marketing, and research insights from the experts at Aartrijk. (4) --- [Skip to content](https://www.aartrijk.com/aartrijk-insights/page/4#main-content) [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=2048&height=700&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) Aartrijk Insights # How We See ## Aartrijk Insights **Welcome to the Aartrijk Blog**—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance. Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market. Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec - Filter by: - [All](https://www.aartrijk.com/aartrijk-insights/all) - [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point) - [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) [![](https://www.aartrijk.com/hubfs/Website%20Images/Podcast%20Images/holmes_on_point.jpg)](https://www.aartrijk.com/aartrijk-insights/young-founder-seeks-insurance-transparency) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - September 1, 2025 ### [Young Founder Seeks Insurance ‘Transparency’](https://www.aartrijk.com/aartrijk-insights/young-founder-seeks-insurance-transparency) Could insurance providers forge a new bond of trust with policyholders? Valkyrie Holmes, age 21, is working toward that... [Read more](https://www.aartrijk.com/aartrijk-insights/young-founder-seeks-insurance-transparency) [![](https://www.aartrijk.com/hubfs/Website%20Images/High%20angle%20view%20of%20young%20man%20using%20his%20laptop%20in%20bright%20living%20room.jpeg)](https://www.aartrijk.com/aartrijk-insights/how-to-write-content-your-policyholders-actually-want-to-read) [Insurance Content Strategy](https://www.aartrijk.com/aartrijk-insights/tag/insurance-content-strategy) - [Coralis Paulino](https://www.aartrijk.com/aartrijk-insights/author/coralis-paulino) - August 25, 2025 ### [How to Write Content Your Policyholders Actually Want to Read](https://www.aartrijk.com/aartrijk-insights/how-to-write-content-your-policyholders-actually-want-to-read) It’s hard to think of an industry in which speaking directly to customers and making sure they understand what you’re... [Read more](https://www.aartrijk.com/aartrijk-insights/how-to-write-content-your-policyholders-actually-want-to-read) [![](https://www.aartrijk.com/hubfs/Website%20Images/Podcast%20Images/gupta_onpoint.jpg)](https://www.aartrijk.com/aartrijk-insights/applied-eyes-ai-in-commercial-lines) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - August 18, 2025 ### [Applied Eyes AI in Commercial Lines](https://www.aartrijk.com/aartrijk-insights/applied-eyes-ai-in-commercial-lines) Anupam Gupta, chief product officer at Applied Systems, offers an update on how the tech provider continues to... [Read more](https://www.aartrijk.com/aartrijk-insights/applied-eyes-ai-in-commercial-lines) [![](https://www.aartrijk.com/hubfs/Website%20Images/Podcast%20Images/on%20point%20Dale%20Steinke.jpg)](https://www.aartrijk.com/aartrijk-insights/ai-prompts-mastermind-shares-advice) [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence), [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - August 4, 2025 ### [AI Prompts Mastermind Shares Advice](https://www.aartrijk.com/aartrijk-insights/ai-prompts-mastermind-shares-advice) In our continuing attempt to unpack AI in insurance, we hear from Dale Steinke, a “company guy” who truly understands... [Read more](https://www.aartrijk.com/aartrijk-insights/ai-prompts-mastermind-shares-advice) [![](https://www.aartrijk.com/hubfs/Blog%20Images/Man%20with%20megaphone%20giving%20an%20annoucement.jpeg)](https://www.aartrijk.com/aartrijk-insights/social-media-isnt-just-a-megaphone) [Insurance Content Strategy](https://www.aartrijk.com/aartrijk-insights/tag/insurance-content-strategy), [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) - [Coralis Paulino](https://www.aartrijk.com/aartrijk-insights/author/coralis-paulino) - July 28, 2025 ### [Social Media Isn’t Just a Megaphone](https://www.aartrijk.com/aartrijk-insights/social-media-isnt-just-a-megaphone) Imagine telling marketers in the pre-social media age that they would soon have the ability to have direct contact with... [Read more](https://www.aartrijk.com/aartrijk-insights/social-media-isnt-just-a-megaphone) [![](https://www.aartrijk.com/hubfs/Blog%20Images/Hand%20with%20marker%20writing%20Your%20Culture%20Is%20Your%20Brand-1.jpeg)](https://www.aartrijk.com/aartrijk-insights/alliance-codifies-its-future) [Insurance Brand Strategy](https://www.aartrijk.com/aartrijk-insights/tag/insurance-brand-strategy) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - June 25, 2025 ### [Alliance Codifies Its Future](https://www.aartrijk.com/aartrijk-insights/alliance-codifies-its-future) Words have consequences. [Read more](https://www.aartrijk.com/aartrijk-insights/alliance-codifies-its-future) [![](https://www.aartrijk.com/hubfs/Website%20Images/Hand%20held%20medal%20against%20a%20stormy%20sky.jpeg)](https://www.aartrijk.com/aartrijk-insights/small-steps-build-big-brands) [Insurance Brand Strategy](https://www.aartrijk.com/aartrijk-insights/tag/insurance-brand-strategy), [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - June 17, 2025 ### [Small Steps Build Big Brands](https://www.aartrijk.com/aartrijk-insights/small-steps-build-big-brands) What is the path to a standout brand? You need to be unique. You also need to be consistent — time and time again... [Read more](https://www.aartrijk.com/aartrijk-insights/small-steps-build-big-brands) [![](https://www.aartrijk.com/hubfs/Imported_Blog_Media/Commercial%20Building%20Vacant%20(c)%20Doberman%2084_dre.jpg)](https://www.aartrijk.com/aartrijk-insights/is-your-property-vacant-or-unoccupied) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/aartrijk) - May 28, 2025 ### [Is Your Property 'Vacant' or 'Unoccupied'?](https://www.aartrijk.com/aartrijk-insights/is-your-property-vacant-or-unoccupied) The U.S. commercial real estate market is still reeling from the effects of the COVID-19 pandemic. Building owners... [Read more](https://www.aartrijk.com/aartrijk-insights/is-your-property-vacant-or-unoccupied) [![](https://www.aartrijk.com/hubfs/Modern%20notebook%20computer%20with%20future%20technology%20media%20symbols.jpeg)](https://www.aartrijk.com/aartrijk-insights/will-ai-replace-insurance-marketers) [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Coralis Paulino](https://www.aartrijk.com/aartrijk-insights/author/coralis-paulino) - May 19, 2025 ### [Will AI Replace Insurance Marketers?](https://www.aartrijk.com/aartrijk-insights/will-ai-replace-insurance-marketers) After years of sci-fi movies theorizing what the future with AI looks like, it’s finally here! While scientifically... [Read more](https://www.aartrijk.com/aartrijk-insights/will-ai-replace-insurance-marketers) [![](https://www.aartrijk.com/hubfs/Young%20people%20having%20vacation%20enjoying%20fun%20driving%20car.jpeg)](https://www.aartrijk.com/aartrijk-insights/a-growing-menace-uninsured-and-underinsured-drivers) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Dave Evans](https://www.aartrijk.com/aartrijk-insights/author/dave-evans) - May 19, 2025 ### [A Growing Menace: Uninsured and Underinsured Drivers](https://www.aartrijk.com/aartrijk-insights/a-growing-menace-uninsured-and-underinsured-drivers) Independent insurance agents have an opportunity to help educate and protect the public’s financial security as well as... [Read more](https://www.aartrijk.com/aartrijk-insights/a-growing-menace-uninsured-and-underinsured-drivers) [PREVIOUS](https://www.aartrijk.com/aartrijk-insights/page/3) [2](https://www.aartrijk.com/aartrijk-insights/page/2) [3](https://www.aartrijk.com/aartrijk-insights/page/3) [4](https://www.aartrijk.com/aartrijk-insights/page/4) [5](https://www.aartrijk.com/aartrijk-insights/page/5) [6](https://www.aartrijk.com/aartrijk-insights/page/6) [NEXT](https://www.aartrijk.com/aartrijk-insights/page/5) [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=300&height=103&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) We are the insurance industry’s preeminent branding firm, widely recognized for thought leadership within the independent agent and broker system. - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) - [Terms of Service](https://www.aartrijk.com/terms) - [Privacy](https://www.aartrijk.com/privacy) 252 Washington Street Falls Church, VA 22406 [info@Aartrijk.com](mailto:info@Aartrijk.com) --- - [Terms and Services](https://www.aartrijk.com/terms) - [Privacy Policy](https://www.aartrijk.com/privacy) Connect With Us [Follow us on LinkedIn](https://www.linkedin.com/company/aartrijk/)