Aartrijk Insights
Welcome to the Aartrijk Blog—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance.
Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market.
Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec
Most Americans are aware of Veterans Day as a national holiday, held every year on Nov. 11, but many have forgotten the...
As one more sign of “The times they are a changin,” the iconic brand Tupperware filed for Chapter 11 bankruptcy...
“Advertising is saying you’re good. PR is getting someone else to say you’re good.”
Insurance professionals are constantly seeking ways to alleviate the often overwhelming work demands in a challenging...
I’ve been on the Invest Board for years. I believe in the power of the hands-on training and job opportunities that...
There has been much put forth about artificial intelligence, better known as “AI.” So much so that the fear is that we...
Over a glass of acceptable red wine, I recently spent some time with my pal Warren Wright, who is as close to a...
The art of the cold call is something insurance agents spend their entire careers trying to perfect. Today, the cold...
We’ve all heard that the insurance industry is one of relationships, and most people rely on networking to help build...
It’s no secret that the environment for insurance marketing professionals has been challenging. First, there was COVID...