--- title: Aartrijk Insights (5) description: Where insurance meets imagination. Explore branding, marketing, and research insights from the experts at Aartrijk. (5) --- [Skip to content](https://www.aartrijk.com/aartrijk-insights/page/5#main-content) [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=2048&height=700&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) Aartrijk Insights # How We See ## Aartrijk Insights **Welcome to the Aartrijk Blog**—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance. Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market. Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec - Filter by: - [All](https://www.aartrijk.com/aartrijk-insights/all) - [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point) - [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) [![](https://www.aartrijk.com/hubfs/Website%20Images/Urban%20stylish%20trendy%20young%20teenage%20people%20with%20legs%20on%20skate.jpeg)](https://www.aartrijk.com/aartrijk-insights/risk-is-fire-its-dank-it-slaps) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/aartrijk) - May 14, 2025 ### [‘Risk’ Is Fire, It's Dank, It Slaps](https://www.aartrijk.com/aartrijk-insights/risk-is-fire-its-dank-it-slaps) One takeaway from last week’s RISKWORLD (Risk & Insurance Management Society conference) in San Diego: Youth. [Read more](https://www.aartrijk.com/aartrijk-insights/risk-is-fire-its-dank-it-slaps) [![](https://www.aartrijk.com/hubfs/Website%20Images/Business%20man%20pointing%20the%20text%20Your%20Culture%20is%20Your%20Brand.jpeg)](https://www.aartrijk.com/aartrijk-insights/building-a-modern-brand-in-the-traditional-insurance-industry) [Insurance Brand Strategy](https://www.aartrijk.com/aartrijk-insights/tag/insurance-brand-strategy) - [Coralis Paulino](https://www.aartrijk.com/aartrijk-insights/author/coralis-paulino) - March 24, 2025 ### [Building a Modern Brand in the Traditional Insurance Industry](https://www.aartrijk.com/aartrijk-insights/building-a-modern-brand-in-the-traditional-insurance-industry) The former CEO of Zappos, Tony Hsieh, once said: “Your brand is not what you sell; it’s the experience you deliver.”... [Read more](https://www.aartrijk.com/aartrijk-insights/building-a-modern-brand-in-the-traditional-insurance-industry) [![](https://www.aartrijk.com/hubfs/Website%20Images/Close%20up%20of%20hand%20with%20laptop%20and%20media%20icons.jpeg)](https://www.aartrijk.com/aartrijk-insights/using-content-marketing-to-gain-trust) [Insurance Content Strategy](https://www.aartrijk.com/aartrijk-insights/tag/insurance-content-strategy) - [Coralis Paulino](https://www.aartrijk.com/aartrijk-insights/author/coralis-paulino) - February 25, 2025 ### [Using Content Marketing to Gain Trust](https://www.aartrijk.com/aartrijk-insights/using-content-marketing-to-gain-trust) In 2021 Forbes reported that businesses were trusted more than nongovernmental organizations, media outlets and even... [Read more](https://www.aartrijk.com/aartrijk-insights/using-content-marketing-to-gain-trust) [![](https://www.aartrijk.com/hubfs/Website%20Images/White%20Button%20with%20Break%20on%20Computer%20Keyboard.%20Business%20Concept..jpeg)](https://www.aartrijk.com/aartrijk-insights/the-power-of-the-pause) [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Katie Butler](https://www.aartrijk.com/aartrijk-insights/author/katie-butler) - December 24, 2024 ### [The Power of the Pause](https://www.aartrijk.com/aartrijk-insights/the-power-of-the-pause) The holiday and end-of-year hustle and bustle is in full swing. And as everyone attempts to cross the last items off... [Read more](https://www.aartrijk.com/aartrijk-insights/the-power-of-the-pause) [![](https://www.aartrijk.com/hubfs/AI-Generated%20Media/Images/Hurricane%20Weather%20Radar%20Map.png)](https://www.aartrijk.com/aartrijk-insights/helene-was-a-real-btch) [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - December 10, 2024 ### [Helene Was a Real B\*tch](https://www.aartrijk.com/aartrijk-insights/helene-was-a-real-btch) I met my wife in the 1980s in Florida, and we’ve moved around since then. Fast forward 30-plus years and we’re back in... [Read more](https://www.aartrijk.com/aartrijk-insights/helene-was-a-real-btch) [![](https://www.aartrijk.com/hubfs/Website%20Images/Opportunity%20Just%20Ahead%20sign%20on%20desert%20road.jpeg)](https://www.aartrijk.com/aartrijk-insights/what-is-non-buyers-remorse) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Dave Evans](https://www.aartrijk.com/aartrijk-insights/author/dave-evans) - November 26, 2024 ### [What Is ‘Non-Buyer’s Remorse’?](https://www.aartrijk.com/aartrijk-insights/what-is-non-buyers-remorse) Anyone who has made a major purchase is familiar with the term “buyer’s remorse.” Although the sentiment may vary, it... [Read more](https://www.aartrijk.com/aartrijk-insights/what-is-non-buyers-remorse) [![](https://www.aartrijk.com/hubfs/AI-Generated%20Media/Images/Person%20Thanking%20Veteran.png)](https://www.aartrijk.com/aartrijk-insights/dont-just-thank-a-veteran-hire-one) [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Rosalie Donlon](https://www.aartrijk.com/aartrijk-insights/author/rosalie-donlon) - November 12, 2024 ### [Don’t Just Thank a Veteran; Hire One](https://www.aartrijk.com/aartrijk-insights/dont-just-thank-a-veteran-hire-one) Most Americans are aware of Veterans Day as a national holiday, held every year on Nov. 11, but many have forgotten the... [Read more](https://www.aartrijk.com/aartrijk-insights/dont-just-thank-a-veteran-hire-one) [![](https://www.aartrijk.com/hubfs/Website%20Images/tupperware.webp)](https://www.aartrijk.com/aartrijk-insights/is-the-tupperware-party-over) [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Dave Evans](https://www.aartrijk.com/aartrijk-insights/author/dave-evans) - October 29, 2024 ### [Is the (Tupperware) Party Over?](https://www.aartrijk.com/aartrijk-insights/is-the-tupperware-party-over) As one more sign of “The times they are a changin,” the iconic brand Tupperware filed for Chapter 11 bankruptcy... [Read more](https://www.aartrijk.com/aartrijk-insights/is-the-tupperware-party-over) [![](https://www.aartrijk.com/hubfs/Website%20Images/Business%20woman%20reading%20news%20on%20tablet.jpeg)](https://www.aartrijk.com/aartrijk-insights/church-vs-state) [Insurance Media Relations](https://www.aartrijk.com/aartrijk-insights/tag/insurance-media-relations) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - October 15, 2024 ### [Church vs State](https://www.aartrijk.com/aartrijk-insights/church-vs-state) “Advertising is saying you’re good. PR is getting someone else to say you’re good.” [Read more](https://www.aartrijk.com/aartrijk-insights/church-vs-state) [![](https://www.aartrijk.com/hubfs/Website%20Images/Midsection%20of%20businesswoman%20with%20binders%20at%20office.jpeg)](https://www.aartrijk.com/aartrijk-insights/observations-on-legacy-insurance-systems-vs-ai) [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - October 1, 2024 ### [Observations on Legacy Insurance Systems vs AI](https://www.aartrijk.com/aartrijk-insights/observations-on-legacy-insurance-systems-vs-ai) Insurance professionals are constantly seeking ways to alleviate the often overwhelming work demands in a challenging... 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