Aartrijk Insights
Welcome to the Aartrijk Blog—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance.
Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market.
Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec
We’ve all heard that the insurance industry is one of relationships, and most people rely on networking to help build...
It’s no secret that the environment for insurance marketing professionals has been challenging. First, there was COVID...
The insurance trade media holds significant influence over one of the world’s longest-standing industries — a business...
By one estimate, adults ask 10 to 30 questions per day. On that score, Maggie McGuire’s well above average.
Reflecting on Aartrijk’s 25 years in business this month, a few elements rise to the top of the conversation.
As TIME magazine puts it, job hunting has become “miserable.” That’s not news to those of us in Generation Z, whether...
Vice President George H.W. Bush once dismissively referred to the need for strategic clarity as “the vision thing.” The...
You’re an executive at a global insurance organization.
In the dynamic landscape of the insurance industry, staying relevant and engaging with clients is essential for...
Insurance industry veteran Chris Cline, executive director of the Agents Council for Technology of the Independent...