Aartrijk Insights

Parametric Insurance is Moving Mainstream

peter@Aartrijk.com (Peter Van Aartrijk) — Tue, 19 May 2026 12:00:00 GMT

What if insurance paid based on the storm itself instead of waiting months to calculate the damage? On this episode of On Point,Peter van Aartrijktalks with Dr.Megan Linkin, Head of Parametric Natural Catastrophe for the Americas at Swiss Re Corporate Solutions, about why parametric insurance is gaining traction as a faster, more flexible way to recover from catastrophe losses.

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Consulting Critical for Benefit Brokers

peter@Aartrijk.com (Peter Van Aartrijk) — Tue, 05 May 2026 12:00:00 GMT

Employee benefits is booming and raising expectations fast.

On the latest On Point Podcast, hostPeter van Aartrijktalks withTammi Shapiro, head of Benefit Solutions atApplied Systems, about why tech alone is not enough. Advisory and change management are now critical as employers rethink broker relationships.

Big takeaway: AI is reshaping the work, but people and process are what make it stick.

Watch here:https://www.insurancejournal.tv/videos/26563/

Quantifying Investment in Brand

peter@Aartrijk.com (Peter Van Aartrijk) — Tue, 28 Apr 2026 12:00:00 GMT

Brand matters more than you think and the data is finally catching up!

Fun with Financials

peter@Aartrijk.com (Peter Van Aartrijk) — Mon, 06 Apr 2026 12:00:00 GMT

On the latest On Point Podcast, hostPeter van Aartrijksits down withRobert J. Looney, CFO atWestfield Insurance, to talk about the evolving role of finance in insurance. From looking ahead instead of backward to making smart decisions with imperfect information, Rob makes the case for finance as a true strategic partner, not just the scorekeeper.

Words Matter More Than Ever in the Age of AI

rosalie@Aartrijk.com (Rosalie Donlon) — Thu, 02 Apr 2026 12:00:00 GMT

When anyone with a computer and access to a good generative AI program can create content, how do writers distinguish themselves in a crowded space? Be more deliberate about word choices.

Middle Ground is Collapsing

peter@Aartrijk.com (Peter Van Aartrijk) — Tue, 24 Mar 2026 12:00:00 GMT

Insurance distribution is splitting in two, andBrando G., Insurance Distribution Consultant, isn’t sugarcoating it. On this On Point podcast, hostPeter van Aartrijkdigs into the growing divide between high-touch expertise and low-touch, tech-driven scale and why trying to do both is a fast track to mediocrity. The winners? Specialists who pick a lane and own it.

"Scrappy" Learner Champions AI in Claims

peter@Aartrijk.com (Peter Van Aartrijk) — Tue, 10 Mar 2026 12:00:00 GMT

On this week's On Point Podcast, hostPeter van Aartrijktalks withHeather H. Wilsonabout her journey from selling Girl Scout cookies to buildingCLARA Analytics, and how AI is helping insurers reduce litigation, improve claims outcomes, and give adjusters more time to focus on people instead of paperwork.

The Opportunity Cost of Waiting

dave.evans@Aartrijk.com (Dave Evans) — Mon, 02 Mar 2026 13:00:00 GMT

Every organization faces the ongoing challenge of balancing budget realities with its business plan. Managers are expected to be thoughtful stewards of resources while still delivering measurable results. When it comes to marketing expenditures, however, there is often a tendency to delay approving and activating key elements of the marketing plan — particularly public relations support. This hesitation is especially common among startups, insurtechs and MGAs introducing new programs.

Underwrite People First and Foremost

peter@Aartrijk.com (Peter Van Aartrijk) — Thu, 26 Feb 2026 13:00:00 GMT

Dive into the latest On Point podcast with hostPeter van Aartrijkand InsurTech proJoe ZukfromAltamont Capital Partnersas they discuss why InsurTech is buzzing again and why putting people first in underwriting is the real game-changer.

When Insurance Goes Digital

anny@Aartrijk.com (Anny Beck) — Mon, 16 Feb 2026 13:00:00 GMT

Meeting modern expectations without losing the human connection