Aartrijk Insights

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Aartrijk Insights

Welcome to the Aartrijk Blog—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance.

Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market.

Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec

Words Matter More Than Ever in the Age of AI

When anyone with a computer and access to a good generative AI program can create content, how do writers distinguish...

Humans and AI Fight Fraud Together

Claims fraud is getting more sophisticated. Carriers can fight back with AI to sift through huge amounts of data and...

AI Prompts Mastermind Shares Advice

In our continuing attempt to unpack AI in insurance, we hear from Dale Steinke, a “company guy” who truly understands...

Will AI Replace Insurance Marketers?

After years of sci-fi movies theorizing what the future with AI looks like, it’s finally here! While scientifically...

Observations on Legacy Insurance Systems vs AI

Insurance professionals are constantly seeking ways to alleviate the often overwhelming work demands in a challenging...

AI Is More Friend than Foe to Insurance Marketers

There has been much put forth about artificial intelligence, better known as “AI.” So much so that the fear is that we...