--- title: Aartrijk Insights | Artificial Intelligence description: Artificial Intelligence | Where insurance meets imagination. Explore branding, marketing, and research insights from the experts at Aartrijk. --- [Skip to content](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence#main-content) [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=2048&height=700&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) Aartrijk Insights # How We See ## Aartrijk Insights **Welcome to the Aartrijk Blog**—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance. Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market. Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec - Filter by: - [All](https://www.aartrijk.com/aartrijk-insights/all) - [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point) - [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) [![Words Matter](https://www.aartrijk.com/hubfs/Website%20Images/Closeup%20of%20womans%20hand%20writing%20on%20paper.jpeg)](https://www.aartrijk.com/aartrijk-insights/words-matter) [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence), [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Rosalie Donlon](https://www.aartrijk.com/aartrijk-insights/author/rosalie-donlon) - April 2, 2026 ### [Words Matter More Than Ever in the Age of AI](https://www.aartrijk.com/aartrijk-insights/words-matter) When anyone with a computer and access to a good generative AI program can create content, how do writers distinguish... [Read more](https://www.aartrijk.com/aartrijk-insights/words-matter) [![](https://www.aartrijk.com/hubfs/Website%20Images/Podcast%20Images/on%20point%20Ashley%20Fong.jpg)](https://www.aartrijk.com/aartrijk-insights/humans-and-ai-fight-fraud-together) [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence), [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - September 29, 2025 ### [Humans and AI Fight Fraud Together](https://www.aartrijk.com/aartrijk-insights/humans-and-ai-fight-fraud-together) Claims fraud is getting more sophisticated. Carriers can fight back with AI to sift through huge amounts of data and... [Read more](https://www.aartrijk.com/aartrijk-insights/humans-and-ai-fight-fraud-together) [![](https://www.aartrijk.com/hubfs/Website%20Images/Podcast%20Images/on%20point%20Dale%20Steinke.jpg)](https://www.aartrijk.com/aartrijk-insights/ai-prompts-mastermind-shares-advice) [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence), [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - August 4, 2025 ### [AI Prompts Mastermind Shares Advice](https://www.aartrijk.com/aartrijk-insights/ai-prompts-mastermind-shares-advice) In our continuing attempt to unpack AI in insurance, we hear from Dale Steinke, a “company guy” who truly understands... [Read more](https://www.aartrijk.com/aartrijk-insights/ai-prompts-mastermind-shares-advice) [![](https://www.aartrijk.com/hubfs/Modern%20notebook%20computer%20with%20future%20technology%20media%20symbols.jpeg)](https://www.aartrijk.com/aartrijk-insights/will-ai-replace-insurance-marketers) [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Coralis Paulino](https://www.aartrijk.com/aartrijk-insights/author/coralis-paulino) - May 19, 2025 ### [Will AI Replace Insurance Marketers?](https://www.aartrijk.com/aartrijk-insights/will-ai-replace-insurance-marketers) After years of sci-fi movies theorizing what the future with AI looks like, it’s finally here! While scientifically... [Read more](https://www.aartrijk.com/aartrijk-insights/will-ai-replace-insurance-marketers) [![](https://www.aartrijk.com/hubfs/Website%20Images/Midsection%20of%20businesswoman%20with%20binders%20at%20office.jpeg)](https://www.aartrijk.com/aartrijk-insights/observations-on-legacy-insurance-systems-vs-ai) [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - October 1, 2024 ### [Observations on Legacy Insurance Systems vs AI](https://www.aartrijk.com/aartrijk-insights/observations-on-legacy-insurance-systems-vs-ai) Insurance professionals are constantly seeking ways to alleviate the often overwhelming work demands in a challenging... [Read more](https://www.aartrijk.com/aartrijk-insights/observations-on-legacy-insurance-systems-vs-ai) [![](https://www.aartrijk.com/hubfs/Website%20Images/Young%20business%20person%20working%20on%20tablet%20and%20shows%20the%20inscription%20DIGITAL%20VISON.jpeg)](https://www.aartrijk.com/aartrijk-insights/ai-is-more-friend-than-foe-to-insurance-marketers) [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Dave Evans](https://www.aartrijk.com/aartrijk-insights/author/dave-evans) - September 3, 2024 ### [AI Is More Friend than Foe to Insurance Marketers](https://www.aartrijk.com/aartrijk-insights/ai-is-more-friend-than-foe-to-insurance-marketers) There has been much put forth about artificial intelligence, better known as “AI.” So much so that the fear is that we... [Read more](https://www.aartrijk.com/aartrijk-insights/ai-is-more-friend-than-foe-to-insurance-marketers) [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=300&height=103&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) We are the insurance industry’s preeminent branding firm, widely recognized for thought leadership within the independent agent and broker system. - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) - [Terms of Service](https://www.aartrijk.com/terms) - [Privacy](https://www.aartrijk.com/privacy) 252 Washington Street Falls Church, VA 22406 [info@Aartrijk.com](mailto:info@Aartrijk.com) --- - [Terms and Services](https://www.aartrijk.com/terms) - [Privacy Policy](https://www.aartrijk.com/privacy) Connect With Us [Follow us on LinkedIn](https://www.linkedin.com/company/aartrijk/)