--- title: Aartrijk Insights | On Point (3) description: On Point | Where insurance meets imagination. Explore branding, marketing, and research insights from the experts at Aartrijk. (3) --- [Skip to content](https://www.aartrijk.com/aartrijk-insights/tag/on-point/page/3#main-content) [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=2048&height=700&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) Aartrijk Insights # How We See ## Aartrijk Insights **Welcome to the Aartrijk Blog**—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance. Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market. Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec - Filter by: - [All](https://www.aartrijk.com/aartrijk-insights/all) - [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point) - [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) [![](https://www.aartrijk.com/hubfs/Website%20Images/Podcast%20Images/on%20point%20Ashley%20Fong.jpg)](https://www.aartrijk.com/aartrijk-insights/humans-and-ai-fight-fraud-together) [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence), [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - September 29, 2025 ### [Humans and AI Fight Fraud Together](https://www.aartrijk.com/aartrijk-insights/humans-and-ai-fight-fraud-together) Claims fraud is getting more sophisticated. Carriers can fight back with AI to sift through huge amounts of data and... [Read more](https://www.aartrijk.com/aartrijk-insights/humans-and-ai-fight-fraud-together) [![](https://www.aartrijk.com/hubfs/Website%20Images/Podcast%20Images/onbpoint%20neil%20lenane.jpg)](https://www.aartrijk.com/aartrijk-insights/progressives-core-values-guide-decisions) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - September 15, 2025 ### [Progressive’s Core Values Guide Decisions](https://www.aartrijk.com/aartrijk-insights/progressives-core-values-guide-decisions) On this installment we visit with the HR pro who oversees a team fielding tens of thousands of job applications each... [Read more](https://www.aartrijk.com/aartrijk-insights/progressives-core-values-guide-decisions) [![](https://www.aartrijk.com/hubfs/Website%20Images/Podcast%20Images/holmes_on_point.jpg)](https://www.aartrijk.com/aartrijk-insights/young-founder-seeks-insurance-transparency) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - September 1, 2025 ### [Young Founder Seeks Insurance ‘Transparency’](https://www.aartrijk.com/aartrijk-insights/young-founder-seeks-insurance-transparency) Could insurance providers forge a new bond of trust with policyholders? Valkyrie Holmes, age 21, is working toward that... [Read more](https://www.aartrijk.com/aartrijk-insights/young-founder-seeks-insurance-transparency) [![](https://www.aartrijk.com/hubfs/Website%20Images/Podcast%20Images/gupta_onpoint.jpg)](https://www.aartrijk.com/aartrijk-insights/applied-eyes-ai-in-commercial-lines) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - August 18, 2025 ### [Applied Eyes AI in Commercial Lines](https://www.aartrijk.com/aartrijk-insights/applied-eyes-ai-in-commercial-lines) Anupam Gupta, chief product officer at Applied Systems, offers an update on how the tech provider continues to... [Read more](https://www.aartrijk.com/aartrijk-insights/applied-eyes-ai-in-commercial-lines) [![](https://www.aartrijk.com/hubfs/Website%20Images/Podcast%20Images/on%20point%20Dale%20Steinke.jpg)](https://www.aartrijk.com/aartrijk-insights/ai-prompts-mastermind-shares-advice) [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence), [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - August 4, 2025 ### [AI Prompts Mastermind Shares Advice](https://www.aartrijk.com/aartrijk-insights/ai-prompts-mastermind-shares-advice) In our continuing attempt to unpack AI in insurance, we hear from Dale Steinke, a “company guy” who truly understands... [Read more](https://www.aartrijk.com/aartrijk-insights/ai-prompts-mastermind-shares-advice) [PREVIOUS](https://www.aartrijk.com/aartrijk-insights/tag/on-point/page/2) [1](https://www.aartrijk.com/aartrijk-insights) [2](https://www.aartrijk.com/aartrijk-insights/tag/on-point/page/2) [3](https://www.aartrijk.com/aartrijk-insights/tag/on-point/page/3) NEXT [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=300&height=103&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) We are the insurance industry’s preeminent branding firm, widely recognized for thought leadership within the independent agent and broker system. - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) - [Terms of Service](https://www.aartrijk.com/terms) - [Privacy](https://www.aartrijk.com/privacy) 252 Washington Street Falls Church, VA 22406 [info@Aartrijk.com](mailto:info@Aartrijk.com) --- - [Terms and Services](https://www.aartrijk.com/terms) - [Privacy Policy](https://www.aartrijk.com/privacy) Connect With Us [Follow us on LinkedIn](https://www.linkedin.com/company/aartrijk/)