--- title: Aartrijk Insights | Podcast description: Podcast | Where insurance meets imagination. Explore branding, marketing, and research insights from the experts at Aartrijk. --- [Skip to content](https://www.aartrijk.com/aartrijk-insights/tag/podcast#main-content) [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=2048&height=700&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) Aartrijk Insights # How We See ## Aartrijk Insights **Welcome to the Aartrijk Blog**—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance. Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market. Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec - Filter by: - [All](https://www.aartrijk.com/aartrijk-insights/all) - [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point) - [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) - [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) - [Artificial Intelligence](https://www.aartrijk.com/aartrijk-insights/tag/artificial-intelligence) - [Insurance Marketing-Comm](https://www.aartrijk.com/aartrijk-insights/tag/insurance-marketing-comm) [![](https://www.aartrijk.com/hubfs/Screenshot%202026-10-12%20103213.png)](https://www.aartrijk.com/aartrijk-insights/meet-the-linkedin-ad-doctor) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - October 12, 2026 ### [Meet the LinkedIn Ad Doctor!](https://www.aartrijk.com/aartrijk-insights/meet-the-linkedin-ad-doctor) On the latest On Point from Insurance Journal, Peter van Aartrijk sits down with AJ Wilcox, Founder of B2Linked and... [Read more](https://www.aartrijk.com/aartrijk-insights/meet-the-linkedin-ad-doctor) [![](https://www.aartrijk.com/hubfs/On%20Point%20-%20Nga_Phan.jpg.png)](https://www.aartrijk.com/aartrijk-insights/binding-policies-faster-using-ai) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - September 28, 2026 ### [Binding Policies Faster Using AI](https://www.aartrijk.com/aartrijk-insights/binding-policies-faster-using-ai) On this episode of On Point hosted byPeter van Aartrijk, Bolt'sNga Phanshares results from using AI to lead... [Read more](https://www.aartrijk.com/aartrijk-insights/binding-policies-faster-using-ai) [![](https://www.aartrijk.com/hubfs/Pat%20Sullivan%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/agents-fight-through-personal-lines-stresses) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - September 15, 2026 ### [Agents Fight Through Personal Lines Stresses](https://www.aartrijk.com/aartrijk-insights/agents-fight-through-personal-lines-stresses) Progressive just passed State Farm in private-passenger auto, the last big captive carrier standing. On the new episode... [Read more](https://www.aartrijk.com/aartrijk-insights/agents-fight-through-personal-lines-stresses) [![On Point - AI Tools for Agents](https://www.aartrijk.com/hubfs/Podcast%20Images/James%20Thom%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/ai-tools-for-agents) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - August 24, 2026 ### [AI Tools For Agents](https://www.aartrijk.com/aartrijk-insights/ai-tools-for-agents) James Thom, Chief Product Officer atVertafore, talks toPeter van Aartrijkabout where AI is actually moving the needle... [Read more](https://www.aartrijk.com/aartrijk-insights/ai-tools-for-agents) [![](https://www.aartrijk.com/hubfs/Patience%20Noah%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/insurance-is-a-dying-art) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - July 13, 2026 ### [Insurance is a Dying Art](https://www.aartrijk.com/aartrijk-insights/insurance-is-a-dying-art) Insurance is "an art...a dying art" — and agency owner Patience Noah ofPatience Noah Insuranceis determined to keep it... [Read more](https://www.aartrijk.com/aartrijk-insights/insurance-is-a-dying-art) [![On Point - Bootstrapping to Success](https://www.aartrijk.com/hubfs/James%20BenhamOn%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/bootstrapping-to-success) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - June 15, 2026 ### [Bootstrapping to Success](https://www.aartrijk.com/aartrijk-insights/bootstrapping-to-success) Great leaders don’t just manage people and projects. They inspire people to achieve more than they thought possible. In... [Read more](https://www.aartrijk.com/aartrijk-insights/bootstrapping-to-success) [![](https://www.aartrijk.com/hubfs/Megan%20Linkin%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/parametric-insurance-is-moving-mainstream) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - May 19, 2026 ### [Parametric Insurance is Moving Mainstream](https://www.aartrijk.com/aartrijk-insights/parametric-insurance-is-moving-mainstream) What if insurance paid based on the storm itself instead of waiting months to calculate the damage? On this episode of... [Read more](https://www.aartrijk.com/aartrijk-insights/parametric-insurance-is-moving-mainstream) [![](https://www.aartrijk.com/hubfs/Tammi%20Shapiro%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/consulting-critical-for-benefit-brokers) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - May 5, 2026 ### [Consulting Critical for Benefit Brokers](https://www.aartrijk.com/aartrijk-insights/consulting-critical-for-benefit-brokers) Employee benefits is booming and raising expectations fast. On the latest On Point Podcast, hostPeter van Aartrijktalks... [Read more](https://www.aartrijk.com/aartrijk-insights/consulting-critical-for-benefit-brokers) [![Lorraine Jeckells](https://www.aartrijk.com/hubfs/Lorraine%20Jeckells%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/quantifying-investment-in-brand) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - April 28, 2026 ### [Quantifying Investment in Brand](https://www.aartrijk.com/aartrijk-insights/quantifying-investment-in-brand) Brand matters more than you think and the data is finally catching up! [Read more](https://www.aartrijk.com/aartrijk-insights/quantifying-investment-in-brand) [![Robert Looney](https://www.aartrijk.com/hubfs/Rob%20Looney%20On%20Point.jpg)](https://www.aartrijk.com/aartrijk-insights/fun-with-financials) [On Point](https://www.aartrijk.com/aartrijk-insights/tag/on-point), [Podcast](https://www.aartrijk.com/aartrijk-insights/tag/podcast) - [Peter Van Aartrijk](https://www.aartrijk.com/aartrijk-insights/author/peter-van-aartrijk) - April 6, 2026 ### [Fun with Financials](https://www.aartrijk.com/aartrijk-insights/fun-with-financials) On the latest On Point Podcast, hostPeter van Aartrijksits down withRobert J. Looney, CFO atWestfield Insurance, to... 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