Aartrijk Insights

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Aartrijk Insights

Welcome to the Aartrijk Blog—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance.

Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market.

Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec

Insurance is a Dying Art

Insurance is "an art...a dying art" — and agency owner Patience Noah ofPatience Noah Insuranceis determined to keep it...

Bootstrapping to Success

Great leaders don’t just manage people and projects. They inspire people to achieve more than they thought possible. In...

Parametric Insurance is Moving Mainstream

What if insurance paid based on the storm itself instead of waiting months to calculate the damage? On this episode of...

Consulting Critical for Benefit Brokers

Employee benefits is booming and raising expectations fast. On the latest On Point Podcast, hostPeter van Aartrijktalks...

Quantifying Investment in Brand

Brand matters more than you think and the data is finally catching up!

Fun with Financials

On the latest On Point Podcast, hostPeter van Aartrijksits down withRobert J. Looney, CFO atWestfield Insurance, to...

Middle Ground is Collapsing

Insurance distribution is splitting in two, andBrando G., Insurance Distribution Consultant, isn’t sugarcoating it. On...

"Scrappy" Learner Champions AI in Claims

On this week's On Point Podcast, hostPeter van Aartrijktalks withHeather H. Wilsonabout her journey from selling Girl...

Underwrite People First and Foremost

Dive into the latest On Point podcast with hostPeter van Aartrijkand InsurTech proJoe ZukfromAltamont Capital...

Work is Not Meant to Love You

What if work isn’t supposed to love you back? In this episode,Jenn Urso, founder of The Leadership Project, joinsPeter...