What do independent agents and brokers really want from their carrier partners? And what specifically drives great agent-carrier relationships? That’s what Channel Harvest Research is all about!
Last year, we conducted our 16th annual survey, and we heard from 2,600 principals, producers, and customer service reps. The quantitative survey centers on agents’ perceptions of carriers as well as marketplace issues. For example, we learned that commercial lines-focused agencies were significantly more likely (87%) to grow than personal lines-dominant firms (73%). More firms said they use a small business quoting platform such as Tarmika or Semsee.
Wonder what’s in store for the 2024 survey, which includes questions on the hard market? Find out by joining the effort!
The 2024 survey is out in the field for agents to share insights: https://aartrijk.com/channel-harvest-research. Those who respond to the survey will receive a summary of the survey results. Carriers can also participate and hear what their appointed agents have to say in our comprehensive report (due out in April).
Channel Harvest is a division of Aartrijk, a research, branding and PR firm dedicated to the insurance industry. For more information, contact Dave Evans at dave.evans@Aartrijk.com or 703.304.3540.
