--- title: Is the (Tupperware) Party Over? description: Tupperware files for bankruptcy, reflecting a shift from traditional in-person sales to digital and social media-driven commerce. image: https://www.aartrijk.com/hubfs/Website%20Images/tupperware.webp --- [Skip to content](https://www.aartrijk.com/aartrijk-insights/is-the-tupperware-party-over#main-content) [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=2048&height=700&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) - [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) # Is the (Tupperware) Party Over? ![](https://www.aartrijk.com/hubfs/Website%20Images/tupperware.webp) - October 29, 2024 ![Dave Evans](https://www.aartrijk.com/hubfs/A%20Team/Dave%20Evans.webp) [Dave Evans](https://www.aartrijk.com/aartrijk-insights/author/dave-evans) As one more sign of “[The times they are a changin](https://youtu.be/90WD_ats6eE?si=9MQPGciZHG1W6H-4),” the iconic brand [Tupperware](https://www.tupperwarebrands.com/) filed for Chapter 11 bankruptcy protection recently. Declining sales were given as the primary factor for the filing. Of course, the pandemic dealt a severe blow to the company that was known for selling its wares through in-person Tupperware Parties.  The pandemic’s impact most likely hastened the reality that the traditional sales formula of combining socialization with some consumer products — Mary Kay cosmetics, Tupperware and Avon, for example — no longer aligns well with the way most commerce works in the 21st century. Similar to the reason that participation in bowling leagues, civic groups, and other volunteer-dependent activities is waning, the reality is that many people want their evenings free or are involved in a multitude of their kids’ activities. Also, the convenience of shopping online has decimated many Main Street stores (also hit hard by Big Box stores) and shopping centers. It used to be that every small town had a hardware store, an appliance store, retail clothing stores, hobby shops and perhaps a bookstore. Instead, Main Street now typically consists of hair and nail salons, restaurants, fitness and yoga studios, a bank and a boutique or two. **Impact on Main Street insurance agencies** What does this trend portend for Main Street insurance agencies? Yes, the oft cited adage that insurance is a relationship business is still part of the recipe — albeit an important one — but it’s not the only ingredient. Customers no longer need or want to stop in to access an insurance agent to facilitate transactional tasks as insurance carriers and agencies provide more real-time self-service tools. Successful agencies are leveraging technology and, most recently, artificial intelligence (AI) and large learning models (LLMs) to respond to more basic inquiries using chatbots online or via text.  This means that today’s service response needs to meet customer expectations in the way they prefer to do business: in-person, online portal, email and text. The ability to facilitate online to add a new car to a policy, update a payment account and other tasks are now seen as service table stakes. Agency staff can now focus their time on personal interactions such as account reviews, responding to more involved customer inquiries and networking. Still, reputation matters, and word of mouth referrals are invaluable. In that vein, Google reviews, online testimonials and other social media shoutouts (likes, comments and shares or reposts) are important in burnishing the agency’s brand. Using quality content has its place in creating awareness and can highlight the agency’s expertise and thought leadership on social media.  Another evolutionary aspect can be described as a shift from the traditional socialization gleaned from in-person get togethers to the influencer ecosystem on social media and television. Yes, celebrity influencers can help with generating brand awareness, but the most valuable influencers are actual customers who project sincerity and objectivity with their feedback. Since most independent agency staff are involved in their community, having them post about their volunteer activities is often an underutilized avenue that is overlooked. Is the party over, or just the setting?  Aatrijk Insights Blog ## Related Articles Explore more perspectives from Aartrijk Insights by checking out our related blog posts for fresh ideas and inspiration. [![](https://www.aartrijk.com/hubfs/Website%20Images/Follow%20the%20leaders%20Flock%20of%20Canadian%20geese%20flying%20in%20an%20imperfect%20V%20formation%2c%20isolated%20on%20white.jpeg)](https://www.aartrijk.com/aartrijk-insights/did-luck-help-your-insurance-career) [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) ### [Did ‘Luck’ Help Your Insurance Career?](https://www.aartrijk.com/aartrijk-insights/did-luck-help-your-insurance-career) February 27, 2024 You’re an executive at a global insurance organization. [Read more](https://www.aartrijk.com/aartrijk-insights/did-luck-help-your-insurance-career) [![](https://www.aartrijk.com/hubfs/Website%20Images/Instructor%20in%20training%20class%20with%20students.jpeg)](https://www.aartrijk.com/aartrijk-insights/investing-in-the-future) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership), [Miscellaneous Musings](https://www.aartrijk.com/aartrijk-insights/tag/miscellaneous-musings) ### [Investing in the Future](https://www.aartrijk.com/aartrijk-insights/investing-in-the-future) September 17, 2024 I’ve been on the Invest Board for years. I believe in the power of the hands-on training and job opportunities that... [Read more](https://www.aartrijk.com/aartrijk-insights/investing-in-the-future) [![](https://www.aartrijk.com/hubfs/Website%20Images/Business%20man%20pointing%20the%20text%20Its%20Time%20For%20a%20New%20Job.jpeg)](https://www.aartrijk.com/aartrijk-insights/hey-gen-z-here-are-5-reasons-to-try-an-insurance-career) [Insurance Thought Leadership](https://www.aartrijk.com/aartrijk-insights/tag/insurance-thought-leadership) ### [Hey, Gen Z, Here Are 5 Reasons to Try an Insurance Career](https://www.aartrijk.com/aartrijk-insights/hey-gen-z-here-are-5-reasons-to-try-an-insurance-career) March 26, 2024 As TIME magazine puts it, job hunting has become “miserable.” That’s not news to those of us in Generation Z, whether... [Read more](https://www.aartrijk.com/aartrijk-insights/hey-gen-z-here-are-5-reasons-to-try-an-insurance-career) [See all articles](https://www.aartrijk.com/aartrijk-insights) Subscribe to ### Aartrijk Insights Explore more perspectives from Aartrijk Insights by checking out our related blog posts for fresh ideas and inspiration. [![Aartrijk reversed w tag](https://www.aartrijk.com/hs-fs/hubfs/Aartrijk%20Logos/Aartrijk%20reversed%20w%20tag.png?width=300&height=103&name=Aartrijk%20reversed%20w%20tag.png "Aartrijk reversed w tag")](https://www.Aartrijk.com) We are the insurance industry’s preeminent branding firm, widely recognized for thought leadership within the independent agent and broker system. - [Why Aartrijk](https://www.aartrijk.com) - [Our Team](https://www.aartrijk.com/our-team) - [How We Can Help](https://www.aartrijk.com/our-services) - [Our Insights](https://www.aartrijk.com/aartrijk-insights) - [Contact Us](https://www.aartrijk.com/contact-us) - [Terms of Service](https://www.aartrijk.com/terms) - [Privacy](https://www.aartrijk.com/privacy) 252 Washington Street Falls Church, VA 22406 [info@Aartrijk.com](mailto:info@Aartrijk.com) --- - [Terms and Services](https://www.aartrijk.com/terms) - [Privacy Policy](https://www.aartrijk.com/privacy) Connect With Us [Follow us on LinkedIn](https://www.linkedin.com/company/aartrijk/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dave Evans", "url" : "https://www.aartrijk.com/aartrijk-insights/author/dave-evans" }, "dateModified" : "2025-10-28T20:31:14.716Z", "datePublished" : "2024-10-29T12:00:00.000Z", "headline" : "Is the (Tupperware) Party Over?", "image" : [ "https://www.aartrijk.com/hubfs/Website%20Images/tupperware.webp" ], "mainEntityOfPage" : { "@id" : "https://www.aartrijk.com/aartrijk-insights/is-the-tupperware-party-over", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.aartrijk.com/hubfs/Aartrijk_logo_horizontal_2022.png" } } } ```