Aartrijk Insights
Welcome to the Aartrijk Blog—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance.
Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market.
Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec
Every organization faces the ongoing challenge of balancing budget realities with its business plan. Managers are...
In my conversations with insurance marketers in various stages of their careers, they often say they’re challenged by...
What is the path to a standout brand? You need to be unique. You also need to be consistent — time and time again...
The holiday and end-of-year hustle and bustle is in full swing. And as everyone attempts to cross the last items off...
I met my wife in the 1980s in Florida, and we’ve moved around since then. Fast forward 30-plus years and we’re back in...
Most Americans are aware of Veterans Day as a national holiday, held every year on Nov. 11, but many have forgotten the...
As one more sign of “The times they are a changin,” the iconic brand Tupperware filed for Chapter 11 bankruptcy...
I’ve been on the Invest Board for years. I believe in the power of the hands-on training and job opportunities that...
You’re an executive at a global insurance organization.
Insurance industry veteran Chris Cline, executive director of the Agents Council for Technology of the Independent...