Aartrijk Insights
Welcome to the Aartrijk Blog—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance.
Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market.
Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec
What if insurance paid based on the storm itself instead of waiting months to calculate the damage? On this episode of...
Employee benefits is booming and raising expectations fast. On the latest On Point Podcast, hostPeter van Aartrijktalks...
Brand matters more than you think and the data is finally catching up!
On the latest On Point Podcast, hostPeter van Aartrijksits down withRobert J. Looney, CFO atWestfield Insurance, to...
When anyone with a computer and access to a good generative AI program can create content, how do writers distinguish...
Insurance distribution is splitting in two, andBrando G., Insurance Distribution Consultant, isn’t sugarcoating it. On...
On this week's On Point Podcast, hostPeter van Aartrijktalks withHeather H. Wilsonabout her journey from selling Girl...
Every organization faces the ongoing challenge of balancing budget realities with its business plan. Managers are...
Dive into the latest On Point podcast with hostPeter van Aartrijkand InsurTech proJoe ZukfromAltamont Capital...
Meeting modern expectations without losing the human connection
What if work isn’t supposed to love you back? In this episode,Jenn Urso, founder of The Leadership Project, joinsPeter...
When insurance markets get unpredictable, innovators likeDylan DiMarchistart rewriting the rules. In this new On Point...
In the latest episode of On Point with Peter van Aartrijk , sales coach Amy Reczek breaks down what really moves the...
New On Point Podcast Drop: Westfield's Insurance's Jennifer Palmieri on Growth, Culture & “Be Here Now” Leadership...
Host Peter van Aartrijk takes us back to Applied Net 2025 with three standout conversations straight from the Vegas...
The world indeed could be ending, but independent insurance agents and brokers will remain forever. They take the hits...
In today’s fast-paced media landscape, many professionals in communications, PR, and editorial circles argue that press...
Why an “old-fashioned” tool remains a cornerstone of trust in a digital-first world
Bringing out the best in workplace teams is a passion for organizational consultant Emma Corcoran. On this episode of...
Lloyd Yavener, president and COO of Sutton National Group, believes in the future of delegated underwriting authority....
Claims fraud is getting more sophisticated. Carriers can fight back with AI to sift through huge amounts of data and...
In my conversations with insurance marketers in various stages of their careers, they often say they’re challenged by...
On this installment we visit with the HR pro who oversees a team fielding tens of thousands of job applications each...
Could insurance providers forge a new bond of trust with policyholders? Valkyrie Holmes, age 21, is working toward that...
It’s hard to think of an industry in which speaking directly to customers and making sure they understand what you’re...
Anupam Gupta, chief product officer at Applied Systems, offers an update on how the tech provider continues to...
In our continuing attempt to unpack AI in insurance, we hear from Dale Steinke, a “company guy” who truly understands...
Imagine telling marketers in the pre-social media age that they would soon have the ability to have direct contact with...
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What is the path to a standout brand? You need to be unique. You also need to be consistent — time and time again...
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The U.S. commercial real estate market is still reeling from the effects of the COVID-19 pandemic. Building owners...
After years of sci-fi movies theorizing what the future with AI looks like, it’s finally here! While scientifically...
Independent insurance agents have an opportunity to help educate and protect the public’s financial security as well as...
One takeaway from last week’s RISKWORLD (Risk & Insurance Management Society conference) in San Diego: Youth.
The former CEO of Zappos, Tony Hsieh, once said: “Your brand is not what you sell; it’s the experience you deliver.”...
In 2021 Forbes reported that businesses were trusted more than nongovernmental organizations, media outlets and even...
Channel Harvest Research has launched its annual national survey of independent insurance agents and brokers, with a...
The holiday and end-of-year hustle and bustle is in full swing. And as everyone attempts to cross the last items off...
I met my wife in the 1980s in Florida, and we’ve moved around since then. Fast forward 30-plus years and we’re back in...
Anyone who has made a major purchase is familiar with the term “buyer’s remorse.” Although the sentiment may vary, it...
Most Americans are aware of Veterans Day as a national holiday, held every year on Nov. 11, but many have forgotten the...
As one more sign of “The times they are a changin,” the iconic brand Tupperware filed for Chapter 11 bankruptcy...
“Advertising is saying you’re good. PR is getting someone else to say you’re good.”
Insurance professionals are constantly seeking ways to alleviate the often overwhelming work demands in a challenging...
I’ve been on the Invest Board for years. I believe in the power of the hands-on training and job opportunities that...
There has been much put forth about artificial intelligence, better known as “AI.” So much so that the fear is that we...
Over a glass of acceptable red wine, I recently spent some time with my pal Warren Wright, who is as close to a...
The art of the cold call is something insurance agents spend their entire careers trying to perfect. Today, the cold...
We’ve all heard that the insurance industry is one of relationships, and most people rely on networking to help build...
It’s no secret that the environment for insurance marketing professionals has been challenging. First, there was COVID...
The insurance trade media holds significant influence over one of the world’s longest-standing industries — a business...
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By one estimate, adults ask 10 to 30 questions per day. On that score, Maggie McGuire’s well above average.
Reflecting on Aartrijk’s 25 years in business this month, a few elements rise to the top of the conversation.
As TIME magazine puts it, job hunting has become “miserable.” That’s not news to those of us in Generation Z, whether...
Vice President George H.W. Bush once dismissively referred to the need for strategic clarity as “the vision thing.” The...
You’re an executive at a global insurance organization.
What do independent agents and brokers really want from their carrier partners? And what specifically drives great...
In the dynamic landscape of the insurance industry, staying relevant and engaging with clients is essential for...
Insurance industry veteran Chris Cline, executive director of the Agents Council for Technology of the Independent...
In the ever-increasing, obsessive world of all things AI (artificial intelligence), it seems like qualitative research...