Aartrijk Insights
Welcome to the Aartrijk Blog—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance.
Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market.
Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec
Claims fraud is getting more sophisticated. Carriers can fight back with AI to sift through huge amounts of data and...
In my conversations with insurance marketers in various stages of their careers, they often say they’re challenged by...
On this installment we visit with the HR pro who oversees a team fielding tens of thousands of job applications each...
Could insurance providers forge a new bond of trust with policyholders? Valkyrie Holmes, age 21, is working toward that...
It’s hard to think of an industry in which speaking directly to customers and making sure they understand what you’re...
Anupam Gupta, chief product officer at Applied Systems, offers an update on how the tech provider continues to...
In our continuing attempt to unpack AI in insurance, we hear from Dale Steinke, a “company guy” who truly understands...
Imagine telling marketers in the pre-social media age that they would soon have the ability to have direct contact with...
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What is the path to a standout brand? You need to be unique. You also need to be consistent — time and time again...