Aartrijk Insights
Welcome to the Aartrijk Blog—your source for sharp insights and smart commentary at the intersection of branding, marketing, and insurance.
Whether you're navigating agency growth, carrier communications, or customer experience strategy, our team brings decades of industry know-how and a dash of fun to help you stand out in a crowded market.
Dive in for thought leadership, practical advice, and fresh perspectives tailored for insurance pros who think beyond the expec
New On Point Podcast Drop: Westfield's Insurance's Jennifer Palmieri on Growth, Culture & “Be Here Now” Leadership...
Host Peter van Aartrijk takes us back to Applied Net 2025 with three standout conversations straight from the Vegas...
The world indeed could be ending, but independent insurance agents and brokers will remain forever. They take the hits...
In today’s fast-paced media landscape, many professionals in communications, PR, and editorial circles argue that press...
Why an “old-fashioned” tool remains a cornerstone of trust in a digital-first world
Bringing out the best in workplace teams is a passion for organizational consultant Emma Corcoran. On this episode of...
Lloyd Yavener, president and COO of Sutton National Group, believes in the future of delegated underwriting authority....
Claims fraud is getting more sophisticated. Carriers can fight back with AI to sift through huge amounts of data and...
In my conversations with insurance marketers in various stages of their careers, they often say they’re challenged by...
On this installment we visit with the HR pro who oversees a team fielding tens of thousands of job applications each...